Concept of Service Profit Chain for Apple

The Service-Profit Chain Today by by James L. Heskett, W. Earl Sasser, Joseph Wheeler Relevance Today The service-profit chain (SPC) is as relevant today as it was when we wrote about it in â€Å"Putting the Service-Profit Chain to Work,† in the March 1994 issue of Harvard Business Review. In fact, three of the co-authors of that article have since left the academy to apply SPC principles in the business world. Company Examples Highly successful companies like Bouygues Telecom in France (now the third largest in its markets in the ten years since its founding) and ING DIRECT (now the 17th largest bank in the U.S. after just seven years) have been created since then, based on service-profit chain (SPC) relationships. Others, such as Rackspace Hosting (engaged in Web site design and management), Westpac (one of Australia’s leading banks), CEMEX (one of the world’s largest cement companies, based in Mexico), Harrah’s Entertainment (a leader in branded casino entertainment, based in Reno, Nevada), and Baptist Health Care (a not-for-profit health care organization centered in northwest Florida and southern Alabama), have been revitalized through actions suggested by SPC relationships.Positive examples of SPC practice are commonly found in companies at the top of Fortune’s 100 Best Places to Work and the Wall Street Journal’s best-performing companies. Other companies, such as Circuit City, provide examples of what happens when organizations manage themselves into a â€Å"doom loop† of negative SPC relationships. In March 2007, Circuit City announced that it would replace 3,400 of its more experienced, higher-paid salespeople with new, lower-paid hires. In so doing, it damaged customer satisfaction and ultimately suffered the financial consequences. Service-Profit Chain AnalysisIn the past 14 years literally hundreds of academic studies have examined one or more of the seven links in the service-profit chain we describ ed in our 1994 article. (David Maister, author of Practice What You Preach: What Managers Must Do to Create a High Achievement Culture (New York: The Free Press, 2001), proved in an extensive study the cause-and-effect relationships that exist between various elements of the SPC. ) Of the studies that have been done, all but a handful have confirmed the relationships in all kinds of for-profit and not-for-profit service activities.Some researchers have taken issue with certain of our hypotheses. In particular, several have found weak or negative relationships between employee satisfaction and productivity and between customer satisfaction and financial measures. In part, this can be explained by sudden management actions that have not yet been fully felt throughout the SPC. For example, changes in such things as staffing policies and organizational structure produce effects that may temporarily disrupt relationships between measures of employee and customer satisfaction. The Importa nce of All the Links in the ChainAs we have continued our work, we have learned, among other things, that: * An organization and its leadership can’t â€Å"cherry pick† ideas or focus on single relationships in the SPC; for maximum effectiveness, all of them must be addressed. * Firms performing well on one SPC dimension are probably doing well on others, too. * It all begins with the first link between the quality of the workplace and employee satisfaction. This link includes such variables as employee selection and recognition, as well as amenities and benefits designed to help employees achieve results for customers and themselves.Companies such as SAS (a leader in business intelligence and predictive analytics software, headquartered in Cary, NC) and Wegmans supermarkets (a regional chain centered in the northeast U. S. ) that invest deeply in workplace quality are consistently found near the top of the list of best places to work in the US. * There are patterns of practice that lead to SPC success. For example, many best-practice organizations have been built on teams of employees with latitude to hire, develop, and, if necessary, fire team members and with responsibility for the growth and profitability of a piece of the business. Customers that we termed â€Å"apostles† in 1994 drive most or all of a firm’s profits through what we have more recently come to think of as the five Rs of customer or employee â€Å"ownership†: retention, related sales, referral, recruitment, and research and development. Wegmans Supermarkets Take the case of Wegmans supermarkets. The company’s mission is to â€Å"set our goal to be the very best at serving our customers. Every action we take should be made with our customers in mind. We also believe that we can achieve our goal only if we fulfill the needs of our own people. At Wegmans, these are more than just words. According to Fortune, Wegmans has ranked in the top five places t o work in the U. S. for several years. In part, this is because CEO Danny Wegman and his team seek to create exciting experiences — centered around food — for both their employees and their customers. This even involves sending selected employees to Europe to study the practices of chefs creating gourmet cuisine. After interacting with employees, a surprising number of the company’s customers apply for jobs, self-selecting into an organization they believe in.A substantial portion of the company’s marketing effort fosters word-of-mouth referrals from existing customers. Ideas for new food items, recipes, and presentations are regularly solicited from and provided by customers and employees. As a result, Wegmans delivers unmatched value in spite of prices that are sometimes higher than competitors’. This, in turn, leads to profitable performance and growth in a very competitive business. Customers and Employees as â€Å"Apostles†Following the publication of â€Å"Putting the Service-Profit Chain to Work,† the work of two of us (Heskett and Sasser, in cooperation with Joe Wheeler) has focused on the payoffs from applying service-profit chain concepts to groups of employees and customers that exhibit what we call â€Å"owner† behaviors. Findings from this work will comprise the contents of our new book, The Ownership Quotient, to be published by Harvard Business Press later in 2008. These employees and customers aren’t just satisfied, loyal, and willing to recommend a company or its products or services to others.They are â€Å"apostles† who actually recruit others to an organization–either as a place to work or to bring their business. And they recommend improvements in how a product is designed or a service delivered, often through constructive complaints that are noted, processed, and acted upon by companies that foster â€Å"owner† behaviors. Our attention to â€Å"ownersâ₠¬  was captured when we found that in the organizations we have studied so far, a customer/owner is worth more than a hundred price-sensitive, non-loyal customers.Organizations that understand this, such as Harrah’s Entertainment and Rackspace Hosting, have designed ways of identifying and catering to customer/owners, often by creating ownership attitudes among their employees. These organizations build ownership in a number of ways: * They organize around cross-functional teams of employees, each of which is responsible for managing itself and developing relationships with a group of dedicated customers. (For example, at Rackspace Hosting, teams of â€Å"Rackers† are responsible for building business relationships with assigned groups of customers seeking help in managing their Web sites. * They carefully select the customers they will serve. (For example, at ING DIRECT, desired customers for on-line banking are targeted and others are â€Å"fired. †) * They u se firm-wide databases that enable employees to share information in order to tailor products and services to customer needs. (For example, Harrah’s Entertainment has a Total Rewards customer database. ) * They understand and meet individual customer needs and interests. (For example, employees at Build-A-Bear Workshops are trained to look for and respond to needs of individual customers in the store itself, as well as those who visit the company’s Web site. * They often engage customers in the delivery of a product. (For example, IKEA customers are encouraged to transport and assemble their furniture purchases themselves. ) * They identify values, behaviors, measures, and actions necessary to build and maintain an ownership mentality. (For example, Baptist Health Care has identified the critical elements of its organizational culture: integrity, vision, innovation, superior service, stewardship, and teamwork. ) Concept of Service Profit Chain for Apple The Service-Profit Chain Today by by James L. Heskett, W. Earl Sasser, Joseph Wheeler Relevance Today The service-profit chain (SPC) is as relevant today as it was when we wrote about it in â€Å"Putting the Service-Profit Chain to Work,† in the March 1994 issue of Harvard Business Review. In fact, three of the co-authors of that article have since left the academy to apply SPC principles in the business world. Company Examples Highly successful companies like Bouygues Telecom in France (now the third largest in its markets in the ten years since its founding) and ING DIRECT (now the 17th largest bank in the U.S. after just seven years) have been created since then, based on service-profit chain (SPC) relationships. Others, such as Rackspace Hosting (engaged in Web site design and management), Westpac (one of Australia’s leading banks), CEMEX (one of the world’s largest cement companies, based in Mexico), Harrah’s Entertainment (a leader in branded casino entertainment, based in Reno, Nevada), and Baptist Health Care (a not-for-profit health care organization centered in northwest Florida and southern Alabama), have been revitalized through actions suggested by SPC relationships.Positive examples of SPC practice are commonly found in companies at the top of Fortune’s 100 Best Places to Work and the Wall Street Journal’s best-performing companies. Other companies, such as Circuit City, provide examples of what happens when organizations manage themselves into a â€Å"doom loop† of negative SPC relationships. In March 2007, Circuit City announced that it would replace 3,400 of its more experienced, higher-paid salespeople with new, lower-paid hires. In so doing, it damaged customer satisfaction and ultimately suffered the financial consequences. Service-Profit Chain AnalysisIn the past 14 years literally hundreds of academic studies have examined one or more of the seven links in the service-profit chain we describ ed in our 1994 article. (David Maister, author of Practice What You Preach: What Managers Must Do to Create a High Achievement Culture (New York: The Free Press, 2001), proved in an extensive study the cause-and-effect relationships that exist between various elements of the SPC. ) Of the studies that have been done, all but a handful have confirmed the relationships in all kinds of for-profit and not-for-profit service activities.Some researchers have taken issue with certain of our hypotheses. In particular, several have found weak or negative relationships between employee satisfaction and productivity and between customer satisfaction and financial measures. In part, this can be explained by sudden management actions that have not yet been fully felt throughout the SPC. For example, changes in such things as staffing policies and organizational structure produce effects that may temporarily disrupt relationships between measures of employee and customer satisfaction. The Importa nce of All the Links in the ChainAs we have continued our work, we have learned, among other things, that: * An organization and its leadership can’t â€Å"cherry pick† ideas or focus on single relationships in the SPC; for maximum effectiveness, all of them must be addressed. * Firms performing well on one SPC dimension are probably doing well on others, too. * It all begins with the first link between the quality of the workplace and employee satisfaction. This link includes such variables as employee selection and recognition, as well as amenities and benefits designed to help employees achieve results for customers and themselves.Companies such as SAS (a leader in business intelligence and predictive analytics software, headquartered in Cary, NC) and Wegmans supermarkets (a regional chain centered in the northeast U. S. ) that invest deeply in workplace quality are consistently found near the top of the list of best places to work in the US. * There are patterns of practice that lead to SPC success. For example, many best-practice organizations have been built on teams of employees with latitude to hire, develop, and, if necessary, fire team members and with responsibility for the growth and profitability of a piece of the business. Customers that we termed â€Å"apostles† in 1994 drive most or all of a firm’s profits through what we have more recently come to think of as the five Rs of customer or employee â€Å"ownership†: retention, related sales, referral, recruitment, and research and development. Wegmans Supermarkets Take the case of Wegmans supermarkets. The company’s mission is to â€Å"set our goal to be the very best at serving our customers. Every action we take should be made with our customers in mind. We also believe that we can achieve our goal only if we fulfill the needs of our own people. At Wegmans, these are more than just words. According to Fortune, Wegmans has ranked in the top five places t o work in the U. S. for several years. In part, this is because CEO Danny Wegman and his team seek to create exciting experiences — centered around food — for both their employees and their customers. This even involves sending selected employees to Europe to study the practices of chefs creating gourmet cuisine. After interacting with employees, a surprising number of the company’s customers apply for jobs, self-selecting into an organization they believe in.A substantial portion of the company’s marketing effort fosters word-of-mouth referrals from existing customers. Ideas for new food items, recipes, and presentations are regularly solicited from and provided by customers and employees. As a result, Wegmans delivers unmatched value in spite of prices that are sometimes higher than competitors’. This, in turn, leads to profitable performance and growth in a very competitive business. Customers and Employees as â€Å"Apostles†Following the publication of â€Å"Putting the Service-Profit Chain to Work,† the work of two of us (Heskett and Sasser, in cooperation with Joe Wheeler) has focused on the payoffs from applying service-profit chain concepts to groups of employees and customers that exhibit what we call â€Å"owner† behaviors. Findings from this work will comprise the contents of our new book, The Ownership Quotient, to be published by Harvard Business Press later in 2008. These employees and customers aren’t just satisfied, loyal, and willing to recommend a company or its products or services to others.They are â€Å"apostles† who actually recruit others to an organization–either as a place to work or to bring their business. And they recommend improvements in how a product is designed or a service delivered, often through constructive complaints that are noted, processed, and acted upon by companies that foster â€Å"owner† behaviors. Our attention to â€Å"ownersâ₠¬  was captured when we found that in the organizations we have studied so far, a customer/owner is worth more than a hundred price-sensitive, non-loyal customers.Organizations that understand this, such as Harrah’s Entertainment and Rackspace Hosting, have designed ways of identifying and catering to customer/owners, often by creating ownership attitudes among their employees. These organizations build ownership in a number of ways: * They organize around cross-functional teams of employees, each of which is responsible for managing itself and developing relationships with a group of dedicated customers. (For example, at Rackspace Hosting, teams of â€Å"Rackers† are responsible for building business relationships with assigned groups of customers seeking help in managing their Web sites. * They carefully select the customers they will serve. (For example, at ING DIRECT, desired customers for on-line banking are targeted and others are â€Å"fired. †) * They u se firm-wide databases that enable employees to share information in order to tailor products and services to customer needs. (For example, Harrah’s Entertainment has a Total Rewards customer database. ) * They understand and meet individual customer needs and interests. (For example, employees at Build-A-Bear Workshops are trained to look for and respond to needs of individual customers in the store itself, as well as those who visit the company’s Web site. * They often engage customers in the delivery of a product. (For example, IKEA customers are encouraged to transport and assemble their furniture purchases themselves. ) * They identify values, behaviors, measures, and actions necessary to build and maintain an ownership mentality. (For example, Baptist Health Care has identified the critical elements of its organizational culture: integrity, vision, innovation, superior service, stewardship, and teamwork. )

Morality and Sacrifice Essay

â€Å"Sacrifice† is the surrender of a greater value for the sake of a lesser one or of a non value. Thus, altruism gauges a man’s virtue by the degree to which he surrenders, renounces or betrays his values (since help to a stranger or an enemy is regarded as more virtuous, less â€Å"selfish,† than help to those one loves). The rational principle of conduct is the exact opposite: always act in accordance with the hierarchy of your values, and never sacrifice a greater value to a lesser one. â€Å"Sacrifice† does not mean the rejection of the worthless, but of the precious. â€Å"Sacrifice† does not mean the rejection of the evil for the sake of the good, but of the good for the sake of the evil. â€Å"Sacrifice† is the surrender of that which you value in favor of that which you don’t. If you exchange a penny for a dollar, it is not a sacrifice; if you exchange a dollar for a penny, it is. If you achieve the career you wanted, after years of struggle, it is not a sacrifice; if you then renounce it for the sake of a rival, it is. A sacrifice is the surrender of a value. Full sacrifice is full surrender of all values. If you wish to achieve full virtue, you must seek no gratitude in return for your sacrifice, no praise, no love, no admiration, no self-esteem, not even the pride of being virtuous; the faintest trace of any gain dilutes your virtue. If you pursue a course of action that does not taint your life by any joy, that brings you no value in matter, no value in spirit, no gain, no profit, no reward—if you achieve this state of total zero, you have achieved the ideal of moral perfection. If you wish to save the last of your dignity, do not call your best actions a â€Å"sacrifice†: that term brands you as immoral. If a mother buys food for her hungry child rather than a hat for herself, it is not a sacrifice: she values the child higher than the hat; but it is a sacrifice to the kind of mother whose higher value is the hat, who would prefer her child to starve and feeds him only from a sense of duty. If a man dies fighting for his own freedom, it is not a sacrifice: he is not willing to live as a slave; but it is a sacrifice to the kind of man who’s willing. If a man refuses to sell his convictions, it is not a sacrifice, unless he is the sort of man who has no convictions. Sacrifice could be proper only for those who have nothing to sacrifice—no values, no standards, no judgment—those whose desires are irrational whims, blindly conceived and lightly surrendered. For a man of moral stature, whose desires are born of rational values, sacrifice is the surrender of the right to the wrong, of the good to the evil. The creed of sacrifice is a morality for the immoral—a morality that declares its own bankruptcy by confessing that it can’t impart to men any personal stake in virtues or values, and that their souls are sewers of depravity, which they must be taught to sacrifice. By its own confession, it is impotent to teach men to be good and can only subject them to constant punishment.

James Joyce Background Information

James Joyce Essay: First Two Pages James Joyce, author of â€Å"Araby,† â€Å"Eveline,† and Ulysses, attempts to correct the way of life in his home town of Dublin, Ireland, through his works. He does this through the theme of coming of age and recurring religious allusions in â€Å"Araby†. Additionally, Joyce talks about family in â€Å"Eveline† through the themes of escape and betrayal. In Ulysses, he uses stream of consciousness to depict the importance of a father by rewriting Homer’s The Odyssey.James Joyce addresses many Irish problems of his time through his works: such as, religious issues in â€Å"Araby† and â€Å"Eveline† and social problems in Ulysses. James Augustine Aloysius Joyce was born on February 2, 1882, in Dublin, Ireland (â€Å"James Joyce† 1). His inspiration for writing came from his experiences in this town. For example, James Joyce’s father was a highly regarded tenor singer in Ireland; but being a singer, no steady income existed for his family (1).Adding to this lack of stability, his father was also an alcoholic, so his family never had much money to live on during Joyce’s childhood (1). This situation with his father most likely gave James the inspiration to write about paternity in his novel Ulysses. James Joyce, however, not only wrote about his own family, he also wrote about the entire society in Dublin. When Joyce traveled to Paris, France, in 1902, he discovered a â€Å"liberated city completely opposite that of his native city† (â€Å"The Life and Work† 1). For this reason, Joyce wrote all of his pieces of literature about Dublin.He wrote about Irish politics, which his parents introduced him to; and he wrote about what he thought life should be like in Dublin based on how it is in Paris (1). James Joyce additionally wrote about his wife. His wife, Nora Barnacle, provided Joyce with a person for him to develop his groundbreaking female charact ers, such as Molly Bloom in Ulysses. For Molly Bloom, Joyce actually asked his wife to cheat on him so that he would be in the same situation as the characters in Ulysses (Ellman 58). From his life in Dublin, James Joyce received ample inspiration from the social unrest of his hometown.

Proposal for primary research Example | Topics and Well Written Essays - 4000 words

For primary - Research Proposal Example The study considers whether having a standardised international marketing strategy, relevant for all international cultures, is effective for multi-national companies. The study tests whether convergence or the antithesis, divergence, is the prevalent decision-making phenomenon when comparing different national cultures. In order to determine whether ethnocentrism still dictates consumption decisions, the study takes a quantitative approach to research, utilising a survey constructed with a Likert-type scale which measures the level of ethnocentrism in five countries: The United States, Japan, Mexico, Sweden and Hong Kong. Questions provided in the survey include, â€Å"It is always best to purchase American products† and â€Å"Americans should not buy foreign products because it hurts American business and causes unemployment† (Keillor and Hult 1999, p.71) assists in determining whether global convergence is a legitimate phenomenon. The article finds that ethnocentrism is still present in some nations whilst in other nations with unique cultures, divergence in cultural identity is still prevalent. The study found that the U.S., Mexico and Hong Kong maintain high ethnocentrism when making product decisions whilst in Japan and Sweden, there is divergence of ethnocentrism that is not aligned with other evaluated nations. The study is further important as it suggests implications for today’s multi-national company marketers that using standardised marketing strategies will not be effective and refutes the notion that global convergence is a legitimate fact. This indicates that marketers operating in foreign nations should develop marketing communications that are sometimes aligned with existing cultural norms and preferences. This article lends support for the notion of global convergence as a result of cross-cultural exposure in India. The research study is important as it illustrates that Indian cultural

Discussion Assignment Example | Topics and Well Written Essays - 250 words - 103

Discussion - Assignment Example First, regression analysis uses data from past events and therefore may not be accurate if unaccounted event occurs. For instance, a natural catastrophe such as earthquake may stall all building constructions in a given area forcing customers to stop buying. If linear regression uses previous data where catastrophe was absent, then its outcome will be inaccurate. Such errors can be avoided by adding as many variables as feasibly possible to the regression model used (Montgomery, 2011). Duration in which regression data points were taken determines the accuracy of the regression results. More data points are more likely to yield more accurate results. For instance, monthly sales spanning about five years can provide accurate regression results of sales as opposed to quarterly sales of past one year. Lastly, regression modelling is only as accurate as the variables used (Seber et al. 2003). Too few variables may not give accurate predictions because they may not give accurate history. Too many variables may not give accurate prediction either because some of the events may not happen in future. To improve the results, more data points should be used in conjunction with a fair number of multiple

Need of a Salesperson to Push Products Essay Example | Topics and Well Written Essays - 1500 words - 1

Need of a Salesperson to Push Products - Essay Example To attain this strategic objective, the sales team has to use a collection of promotional techniques such as publicity, advertising, and creation of sales channels that are new to both the existing and new market ventures. It is usually the duty of the salespeople to determine the needs of the customer and use his experience and professional ability to feel what the customer needs. Good salespeople are those that think beyond the monetary aspect of the deal and take the issue to personal levels. His objectives are supposed to be motivated by both success and failure because, according to Breakenridge (2012), salespeople only make 20% of all their effort in a common market. The situation may be tougher in a new market and simpler in a market dominated by the advertised products. Salespeople are also expected to have the capability of learning the connectedness needs, development needs, problem-solving abilities in which case these will enhance consumer ability to access and use the go ods effectively. Consumer loyalty comes from customer satisfaction. Continued purchase relies on delivering well-being. Salespeople, therefore, ought to have the relevant knowledge or an orientation based on the hands-on experience and practice. Poon and Fatt (2000) contend that salespeople with a learning orientation based on practice and experience perform better. Increased sales are based on this experience and ability to perform better in the marketplace. Therefore, the knowledge and experience give the consumer in-depth explanation of the goods available for sale. The relationships between business and the customers are built by the salespeople in the market. Through relations, salespeople have the ability to secure contracts for the companies that they work for. Salespeople also help customers to think differently about companies and the companies’ products.

Review of A Journal Article on Population and Economics Term Paper

Review of A Journal Article on Population and Economics - Term Paper Example Moreover, health of aging population is also improving significantly and a large proportion of old-age people will live without any health complications. Productivity in any country will have bearings due to age-related changes in working populations. It is pertinent to note that population of age 60 and above was 200 million in 1950 but today, it has increased to 760 million and estimated to be around 2 billion in 2050. Similarly, the numbers of people of age 80 and above were 14 million in 1950 that has raised to 11 million today and are likely to reach, based on the current projections, nearly 400 million by 2050. This is critical since these patterns of aging population were never seen in the past. Authors have attempted to examine the effects of aging population on world economy as a whole. Authors have drawn data from the United Nations and have projected age-wise population between 2005 and 2050. The projections are based on the medium-fertility rate. If the fertility rates ar e lower than this than the aging population will increase further. The fertility rate estimation between 2005 and 2050 is a matter of uncertainty and will lead to different results pertaining to elderly proportion. Even changes in mortality rate will influence the proportion of aging population significantly. Different continents will have varying estimation of ageing population. Africa will have a least proportion of the people with age 60 and higher while Europe is projected to have the highest proportion of aging population amongst all continents – to the tune of almost 34 percent followed by North America at 28 percent. Declining fertility rates, increasing life expectancy at birth and declining mortality rates in child are the factors behind increased proportion of aging population across most part of the world. Quantitative Methods Employed The authors have employed quantitative empirical methods to study the effect of ageing population on the world economy. They have d one population analysis by age group based on historical data from 1950 to 2005 and then projections made about age-group distribution for years beyond 2005 until 2050. With different fertility assumptions, an attempt has been made to estimate proportion of aging population beyond 2005 until 2050. It is believed that the issue will have its social as well as political fallouts too. For example, an aging population will need support in terms of healthcare services and income security for them. In developing countries, this, traditionally, has been taken care by families but as more and more women enter workforce, this is likely to change. Formation of nuclear families, migration towards urban centers and children leaving away from their parents will become a norm even in most of the developing countries posing new challenges for security of the elderly population. Most developed countries have social security plans in place to provide healthcare and income security; however, as the e lderly population goes up, it is likely to be a daunting task for most governments. In short, aging population may cause serious consequences on the economy of the nation. Behavioural Changes Authors emphasise that behaviour changes play a pivotal role in meeting the shortfall in labour supply and they can be described as per the following. Rising life expectancy is responded by the society by increasing the number of working years keeping the saving behaviour unchanged. Even if the people do not work for extra years, it is certain that increased life

Managing Patient Safety Report Research Paper Example | Topics and Well Written Essays - 3000 words

Managing Patient Safety Report - Research Paper Example This risked the life of a patient, and a subsequent cardiac event killed him as a result (Sullivan and Ferriter, 2008). The aim of this report is to examine this event in detail and determine what could have been changed to prevent this happen, and to decrease the likelihood of a similar event happening in the future. Patient Safety Advances in knowledge and technology have created a system of healthcare that is highly successful, and able to effectively treat a wide range of conditions. However, these factors have also led to the growth of the complexity of the healthcare system. This is an aspect of considerable concern, and the development of complexity brings considerable risk, and the potential of harm occurring to patients as the result of human or system factors (National Patient Safety Agency, 2004). There are many arguments for why the current systems of care are ineffective at preventing harm to patients, but one of these is that it has a strong reliance of systems and appr oaches that are outdated and based on previous techniques that are no longer relevant (Carayon, 2007). Whatever the driving factors, it has become clear that the safety of patients in healthcare is something that needs to be addressed, and preventable incidences of harm need to be minimised. There has been an increased interest and focus on health safety throughout the world, as well as in the scientific literature. Estimates suggest that approximately ten percent of all patients admitted into NHS hospitals experience at least one incident where patient safety is compromised. Furthermore, it would be possible to prevent a large number of these incidents (National Patient Safety Agency, 2004). Medical errors are a significant problem in the healthcare industry, and a 1999 report identified that up to 98,000 people die every year in hospitals as the result of medical errors that were preventable (Kohn et al., 1999). This report has become well known, and way one of the driving factors for the focus on patient safety. The interest in the area has generated many specific terms that are used to describe what is occurring within institutions, and the desire to prevent such incidents. Two prominent terms are patient safety and adverse events. The concept of patient safety is the prevention of any harm or adverse events occurring to the patient. In literature, the term is used prevalently, but defined rarely. For example, the 1999 report by the Institute of Medicine which spurred the focus on patient safety uses the term extensively throughout the paper, but the authors do not define what the phrase actually means (Kohn et al., 1999). It can be reasonably assumed that health safety is not explicitly defined, both because the term appears to have an intuitive definition and because this makes determining the exact meaning of the term difficult. However, understanding patient safety is a crucial aspect of effectively discussing or implementing this. Therefore, to approa ch this, we will first consider what an adverse event is, then examine how this definition can be used to help define patient safety. The National Patient Safety Agency defines an adverse event as â€Å"Any unintended or unexpected incident that could have or did lead to harm for one or more patients receiving NHS-funded healthcare†. This definition is also taken to apply to the terms patient safety incident and

Chekhov's Attitude to Romantic Love Essay Example | Topics and Well Written Essays - 250 words

Chekhov's Attitude to Romantic Love - Essay Example Conversely, Dimitry’s â€Å"an absence of emotional involvement† is short-lived due to Anna’s â€Å"unquestioning love†, which gave him the confidence to dispel his â€Å"egocentricity† (Llewellyn 884). Yes. This is evident in the account’s unfolding circumstances whereby at the onset of the illicit affair, they seem much engraved into the humanity’s nature. For instance, Dimitry’s â€Å"an absence of emotional involvement† which slowly changes due to Anna’s â€Å"unquestioning† affection towards him (Llewellyn 883). Besides, Anna’s unique character and love towards Dimitry utterly changes his long held perception towards the female gender (Llewellyn 884). Love has the power to conquer diverse and numerous circumstances due to its unique force. For instance, Dimitry’s affair with Anna changes his perception regarding normal life’s material wealth and his associates, which he thought they were of considerable essence before their encounter (Llewellyn 884). The text also contends love is a â€Å"force for good† whereby those who embrace or employ it as necessitated alter their varied circumstances, which may seem t o challenge them (Llewellyn

Tower Bible and Tract Society Research Paper Example | Topics and Well Written Essays - 1500 words

Tower Bible and Tract Society - Research Paper Example The physician Luke has generally been credited with writing this account. From as early as the second century C.E. there is written evidence in the Muratorian Fragment, the oldest known list of New Testament books, that this gospel is being attributed to Luke. Certain aspects of this gospel may also be viewed as pointing to a well-educated physician as its writer. The vocabulary found therein is more extensive than that of the other three gospels - Matthew, Mark, and Acts. At times the descriptions of afflictions healed by Jesus are more specific than in the other accounts. It was evident before writing the book of Acts that Luke completed his Gospel. Since he had accompanied Paul to Jerusalem at the end of the apostle’s third missionary journey, he would have been in a good position to trace accurately the things pertaining to Jesus Christ in the very land where the son of God had carried out his activity. Following Paul’s arrest at Jerusalem, and during Paul’s later imprisonment in Caesarea, Luke would have had many opportunities to interview eyewitnesses and to consult written records. So, it is reasonable to conclude that the gospel may have written at Caesarea sometimes during Paul’s confinement there for about two years (56-58 C.E.). Â  The scripture passage found at Luke 11:1-13 was an event wherein Jesus was with his twelve disciples. While Jesus was praying, one of his disciples approached him and asked to teach them how to pray. Jesus taught them the model prayer or the Lord’s Prayer found at Luke 11:2-4.

Reading Journal Essay Example | Topics and Well Written Essays - 500 words

Reading Journal - Essay Example However, this only happens when the people involved can relate or interact in one way or another, subject to the language factor that brings them together. Without language, therefore, personal and social relations and interactions become crippled to some significant extent. The manner in which Hoffman captures these aspects is thrilling. Another interesting factor of language is the development of culture. Notably, Hoffman’s work demonstrates this by showing the relationship between her and Canada, and later the United States. On the same note, her family associates with Canadian culture through language and the sense of belonging that attaches this family to the new country of Canada (Hoffman 219). Every aspect of life exhibited by Hoffman and her family denote the presence and subsequent practice of language and culture. The theme of language and culture is further exhibited as the family gets used to thee Canadian life. This is a new country and a new environment for both Hoffman and the family. The language they knew is foreign in Canada. The culture they were used to is a new phenomenon that does not feature in Canada or the United States. Amid difficulties, Hoffman and her family find it easy to engage Canadian people in conversations due to their ability to overcome language and communication barriers. Persons who once encountered difficulties in language now encounter ease in expressing themselves. In order to fit into the Canadian system of social life, there was need for a change and/or shift in language and culture. Hoffman can now identify with her language and culture in the foreign land, and so does her family. Hoffman made a lifetime decision to have her accustomed to the Canadian way of life. Ultimately, her family took the same course of action. From the Polish way of life, Hoffman and her family undergo a state of language and culture change to embrace the

IKEAs transport methods Essay Example for Free

IKEAs transport methods Essay Allowing the public to visit the business Makes the customer feel more welcome, and at home with IKEA if they feel involved by learning more about the company.  Public relations can be a very expensive form of promotion, and it can be difficult for businesses to assess the effect of public relations on sales.  Catalogues are a huge part of advertisement for IKEA, its relatively cheap when compared to TV adverts, and its fairly easy to get to the customer, IKEA print 131 million copies of there catalogue making it the most widely distributed commercial publication in the world. Having picked up a couple of the latest IKEA catalogues and handbooks, its clear that IKEA thrive on simplicity. The IKEA text is the same font on all brochures, with the traditional blue and yellow logo on the bottom hand side of the page this creates continuity which means people recognise it straight away when they see it again, the traditional yellow and blue logo is based on the colours of there home country Sweden. The background images are warm, cosy, family pictures, one containing a large sofa with numerous pillows, the other an aqua blue kitchen. This gets the message across to the reader that there is a large range of products available, furthermore on the front cover they get the message about there prices, Pay less, enjoy more and your 100 page guide to making an affordable, inspired choice. This encourages the public to go through the IKEA catalogue. Furthermore the catalogue brings the IKEA store into your home, its the best way to prepare for a visit to IKEA. d)Place is another term for distribution. It covers the range of activities necessary to ensure that goods and services are available to customers. Deciding on the right place involves a range of decisions.  A business needs to consider the most cost-effective way of getting its products and service to the customers. It needs to look at the implications for its profit margins of each means of distribution. The growth in use of the internet has encouraged even small businesses to use websites to sell their products to what can be a global market. This can be highly cost effective means of reaching a wide target audience, but is not suitable for all business and all products.  Businesses seek to design marketing mixes that are complementary and work together to benefit the business and to maximise sales. For example, Ikea promotes itself to its target audience on the basis that it offers the lowest possible prices. Place is important to Ikea, and the company locates stores in areas where it costs less to set up, eg on the outskirts of major cities. Which targets both high income earners and low. IKEAs transport methods are highly effective, large volumes in combination with flat packages are important in helping IKEA to transport products economically from the supplier via the stores to the customers. Flat packs mean that IKEA do not have to pay for transporting or storing unnecessary air and that not only means lower warehousing and distribution costs, but also less impact on the environment. At present 20 % of all IKEA goods are transported by rail. It makes sense for Ikea to target a wide range of customers. This is referred to as mass marketing. But theres the other side of it where in some situations they will target small sections of the market. Taken to the limit, this might involve catering for a small select group of customers a target market that has very specific needs. I.E childrens section.  In mass marketing, Ikea would aim their products at most of the available market and normally try to sell a range of similar products to all customers. Mass marketing is possible if the products are popular and purchased by many different types of people. For example Ikeas furniture products are well suited to being sold in mass markets. Businesses must be able to produce on a large scale if they are to sell successfully in a mass market. A company may have to invest heavily in resources such as buildings, machinery and vehicles. Usually, firms also have to be very price competitive to flourish in mass markets. By contrast, niche marketing involves companies identifying and meeting the needs of relatively small areas of the market. The aim is to cater for the needs of customers that have not been met sufficiently by other business, and niche marketing is one way in which small businesses can operate profitably in markets that are dominated by large firms. An example would be Ikea and their play pen for younger children.

Processes Of Globalization Are Causing Increasing Cultural Convergence Media Essay

Processes Of Globalization Are Causing Increasing Cultural Convergence Media Essay Interaction of the people, organizations and the most importantly among the governments of the nations is called the process of globalization. The process is determined by trade between the two nations, investment in their businesses and through the information technology and has some effects on the culture, environment, political and economic development of the country as well as on the well being of the human beings. There is no clear-cut definition of the globalization in general or in academic writings. For some, it is a means of freedom, prosperity and for others it is the means of prison and poverty. In the modern era some state the globalization as the process of modernism. This shows that everyone has make its own meaning and is affected by its global practices (Schirato Webb, 2003). Globalization has both negative and positive effects on the quality of life. In some respects it decreases the human security and peace while increasing crimes, but in some other cases it increa ses the human security by means of grater cultural pluralism (Scholte, 2000). Convergence means of bringing together things and it can be of different types, whether it can be technological, social, global, economic or cultural convergence. Culture convergence occurs when different cultures become more alike in terms of technology, sports, language and even in politics (Christopher, 2005). Globalization alone does not decide the shape and quality of the culture and the same way culture also does not alone manipulate the globalization. Both are interdependent on each other. In his book Globalization and culture, John Tomlinson states that Globalization lies at the heart of modern culture; culture practices lie at the heart of globalization. This is the reciprocal relationship. (Tomlinson, 1999). Globalization has transformed us and the most important it changes our culture. The history shows that contact between two different cultures leads to trade of products between them. Travelers and merchants from one culture to another culture bring products with them which make people to know about the other culture and their products. But today, due to globalization the products are spread rapidly through newspapers, television, telephone and internet. The computers and cellular phones were first made and used in the western world but now they are available everywhere, even in the less developed countries where landline cables are not even available. Technology has made the nations to know about the others and even to adopt their culture if they like something in the culture of other societies. In this era of Globalization, technology and products has deep impact on the cultures. People used to go to cinemas to watch movies before, but now they can watch it on their computers, same is the case with food where junk food can easily be grabbed and eaten in rush. Lets talk about American culture, people throughout the world watch Hollywood movies, TV shows and use English language as the primary as well as second language in their home country. Even their dressing has been changed; they like to wear jeans and t-shirts. We are living in interrelated world where people travel in air, have newspapers, televisions and other means of communications and they know everything that what is happening in the other society. Globalization is bringing the culture together by minimizing the scope of diversities. The ongoing global culture is not more than just the spread of Americanization. Hershey, Mars, Starbucks all has their markets in more than eighty countries around the globe, where they are spreading the food habits of their own culture into another culture. Another best example is of McDonalds food which is being served in almost every other country. Globalization is a process in which media and consumer culture is making the homogeneity around the globe, but on the other hand it is also said that globalization is demolishing the local cultures and traditions. This global culture is actually the westernization of the culture due to the capitalism. Global trade has made it easier for the nations to import and export their products. This culture convergence has now become a global culture having something common among the cultures or often called common community. Global culture convergence progresses when sport teams of different countries come together to take participation in international sports events like Olympics and world cups. Internet is available around the globe now and firms and even small businesses use it to market their products. The concept of e-marketing is increasing day by day and has important impact on the behavior of the business markets and the customer. The firms are changing their e-marketing strategies in order to compete in the global markets by attracting more customers around the globe (Sheth Sharma, 2005). The credit cards play an important role in the life of the consumer through which they can buy the products easily even if they dont have cash at the time of clearance. Consumer behavior has been changed over the past few years and the best example to study this behavior is the online social networking. People desire to get materialism, global capitalism and have brands represents the trends of the consumer culture. The globalization has strengthened and changed the way of organizing the capitalism. Means of communication has increased the awareness of the consumers regarding brands, food, music and life of the people of other nations. Globalization has increased the culture convergence which forces the governments to provide best and cheap products from all over the world to satisfy their own people (Ohmae, 1995). Technology has driven the world towards convergence where every wants to experience the new thing around the world through technology (Levitt, 1983). The globalization has changed the concepts of marketing and now organizations are customer-oriented and their focus is more on the profits as compared to sales. The organizations are get change worldwide now due to oligopoly and mergers. The companies are competing in global market place and having strategies and activities that focus on the global market opportunities and threats to gain the competitive advantage over their competitors (Keegan Green, 2003) . In order to compete in global markets, all firms need to craft strategies regardless of their sizes and functions. The global companies focuses on what consumer wants in order to achieve the long term success and they are selling same things everywhere in the same way that drive the world towards cultural convergence (Levitt, 1983). The companies are now well aware of the needs of the consumers as well as they are kindling the need for their products through promotional programs and advertisement. The best example is of Coca cola who thinks globally by giving a message of uniting the nations may be a source of competitive advantage for the company. The mass media and especially advertisements of the products continuously hold the people to think about the products in the market. Youth is the primary target of the advertisers because they think that once they persuaded the people in their young age, then they will remain with the goods and services forever. Advertisements persuade people to buy the products. The study conducted on German and Chinese culture reveals that German people find advertisement more convincing and informative than Chinese people, which shows that perception from advertisement has important impact on the consumer intentions to accept or reject the brands and the products (Chan, et al., 2007). The research shows that the new world has changed the marketers now they are dependent on other companies within their homeland or in other nations for their profits (Fellman, 1999). For example the most famous merger is of Disney and Pixar, Cisco and Linksys, eBay and Skype, Microsoft and Yahoo, Google and YouTube, Apple and neXt and JP Morgan Chase. Coca Cola comes in our mind when we talk about best and successful global advertisements. The brand is made from the same formula and sells with same strategy throughout the world. Ethics in visual representation of the advertisement is very important and there is need to understand the issues related to visuals representation (Schroeder Borgerson, 2005). In the study of advertisement strategies of the companies in America, Europe and Asia it is revealed that in order to face the global consumer culture, America and china both have shown similarity in their international advertisements, having the visible western and non western values (Jiang Wei, 2012). Cultural globalization has found everywhere now and it occurs through media that creates homogeneity across the nation. The best example of cultural globalization is coca cola and McDonalds. Media and communication are the integral parts of the globalization and there can be no globalization without them (Movius, 2010). The international marketers are facing issues regarding the set standard of advertisement in the age of globalization. Jiang Wei, (2002) in their studies shows that the companies insight creative strategies in their advertisements to have one voice or reliable effect of brands in the global market. History shows that consumption patterns of one nation always influenced the consumption behaviors of the other nation. In modern consumption culture very minute differences found between the products and consumption is differentiated on the basis of the brands names. Consumer culture is global now because of the link between the culture and identity of the individual. Capitalism has changed the self images of the people and alters them into consumers. The current study of consumption shows that that the consumer culture should be conducted systematically based on technical level as well (Miller Rose, 1997). There is a need to better understand the lives of the consumers or the ways in which they manage their identities through consumer subculture (Schouten Mcalexander, 1995). Mooij, (2011) argued that the consumption patterns of people are local, the brands and products can be global but people and their motive to buy such brands are not global. The study of indian culture shows that decisions related to consumptions are not made alone, they are closely related to the values and cultural loyalty. The process of globalization has made culture as an important issue which needs to be handle properly because conumption pattterns of the people and their cultural values both have greater impact on the marketing decision making (Banerjee, 2008). Globalization has increased the cultural convergence by means of technology, media and trade between the nations. Globalization makes the culture to come together and have some similar tastes in life and music and technology. The process of having similar norms and values is most common in teenagers. Teens around the world whether they are in America, Africa or Asia, watch the same channels and advertisements and the most important their access to internet develops the similar consumption patterns in them (Mooij, 2011). Cultural convergences has created more job opportunities for the people and saved many cultures. The study shows that due to globalization, marketization of the culture is very important for the survival of any culture which gives them an identity and save them (Howes, 1996). Although globalization has many positive impacts on the quality of life but this also increases the inequality between the nations and even within the countries. Policies are needed in the process of globalization which addresses the processes of production and the ways in which the poor countries connect with the global producers and consumers of the economy (Kaplinsky, 2000). This is not necessary that globalization only leads to the homogeneity of the cultures. There can only be the homogeneity of certain aspects of the society or economy otherwise there cannot be homogeneity among the culture and if this happens it will be very slow to differentiate. Advanced technology has created a difference among the cultures clearly. If we look back to 1960s we see that Asian culture find Americans modern in every aspect of their lives but today communication technology creates a difference. But now they dont find American ideal because of the family decay system. Both cultures can now see the values of each other clearly. (Mishra, 2008).

Automotive Enginereing :: essays papers

Automotive Enginereing As long as there are people there will always be a means of transportation. No matter what kind of mechanical transportation it will fail eventually. Which means there will always be a job that pays good money that is labeled â€Å"Automotive Technician.† The pay of an auto technician depends on many different things. The place of employment can be a crucial factor in the amount of money to be made. Another factor is experience. A college degree in automotive tech will pay a lot more than someone who is just starting with no experience. The responsibilities of an automotive technician are different types of jobs available. A shop foreman has the responsibilities of being able to show everyone how and what to do. He also has the responsibilities of keeping up with the parts and paperwork. He also is on call 24 hours a day 7 days a week for any problems that anyone has on the road. A mechanic has different responsibilities in which he has to comply. Some of which include being in good physical health, lots of energy, and a common knowledge of the trade. There are many different types of engines but there are 3 main types. Those of which are gasoline, diesel, and electrical. Gasoline is the most common engine because of the many verities and horsepower and gasoline mileage. Gasoline also burns super clear. Gasoline engines usually use a fuel injection system, which replace past problems with carburetors. There are 2 models of combustion used in gasoline engines. Strait fired charge is sometimes called ultra-clean combustion, which at 72 mph is the cleanest means of transportation besides the electric engine. The engine that puts out the most horsepower while consuming less fuel is the diesel engine. It uses pressure to compress the fuel until it explodes pushing the piston down which in turn creates horsepower. The disadvantages of the diesel engine would have to be that it creates a large amount of soot at low RPM. Soot is a concentrated amount of pollution combined with sulfur from the diesel fuel.

Are Alternative Fuels The Best Alternative? :: essays research papers

Are Alternative Fuels The Best Alternative? With the millennium just around the corner, new energy conserving ideas are being brought to the market. Among the most prominent are cars powered by electricity, as opposed to gasoline. Electric vehicles seem practical, and they protect the environment by reducing pollution. But our economy would suffer colossal changes in order to accommodate these low-emission vehicles. The entire oil industry would bear an enormous loss, car manufacturing would have to completely change, and many people involved in the gasoline industry would become unemployed. While alternative fuels may help protect the environment, they would destroy the economy. The oil industry depends on the production of gasoline. Transportation accounts for twenty-five percent of U.S. demand, and it depends wholly on oil. If the transportation industry lost it’s need for gasoline, oil companies, and all of their employees, would suffer major losses. Over two-thirds of our oil supply comes from the Middle East, and without this valuable export, these countries, along with our relationship to them, would weaken. Therefore, using electricity instead of gasoline to power cars would not only cause problems in our country, but in other areas of the world as well. The car industry would be highly affected financially by the conversion from gasoline to alternative fuels. Presently, the U.S. Advanced Battery Consortium is spending over 260 million dollars simply on the development of a new battery. Plus, it costs between five thousand and ten thousand dollars to convert just one gasoline-powered car to electric. Automobile manufacturing plants would not only have to carry different parts and use different methods; they would have to completely alter their manufacturing process, which may cost millions of dollars. And who would pay for these alterations? The consumer. The price of cars would skyrocket, leaving many average citizens without transportation. And what about the people who depend on gasoline vehicles for a job? Not only the oil company employees and car manufacturers, but gas station attendants, car mechanics and auto parts dealers would be unemployed as well. A few may be able to adapt to the new electric era, but too many would find themselves and their families without work, without money. It is the average American who will lose the most in this situation. I’m not suggesting that alternative fuels be completely outcast.

Mega Farms :: essays research papers

Mega Farms Effects On Water Water pollution has been an increasing problem over the last few years. Pollution itself is when a substance or energy is introduced into the soil, air, or water in a concentrate. Pollution comes in many forms; agricultural, urban runoff, industrial, sedimentary, animal wastes, and leeching from landfills/septic systems just to name a few. These pollutants are very detrimental to the environment. Whether they are alone or combined with another form of pollution they are very harmful. Over the last hundred years the problems with pollution have been increasing with time. This is due to both the increase in human population, and the increases in technology we have made as a society. If we plan on having our resources here for many years to come we are going to have to make some drastic changes in the way we treat the earth, and these changes will have to start with our pollutants. (Jones,1993,pp.4-15)   Ã‚  Ã‚  Ã‚  Ã‚  Agricultural pollution is a very big contributor to water pollution. Problems we see with agriculture are applications of fertilizers, insecticides, and pesticides. We have made vast improvements in the types of chemicals we are using, as to how environmentally friendly they are. In 1985 the amount of fertilizer added to America’s fields was 11.5 million tons. Not only do these chemicals leech in to the soil, but they are also swept off the soils by rain and wind. When these fertilizers reach the water there is a sudden boom in plant growth. When the plants die, bacteria that need oxygen to live eat their bodies. This starts to deplete the amount of oxygen in the water for other fish and animals to live and breath, and they end up dying. Besides the chemical contamination on the farm there are major problems with animal wastes. (Jones,1993,pp.39-60)   Ã‚  Ã‚  Ã‚  Ã‚  Over the last 30 or so years there has been an increased demand for food. Foods like pork, chicken, turkey, and beef. With the demand for meats, there is also an increased demand for grains to feed these animals. So more land is needed to grow the feed, less space is available for the feedlots. More and more of these feedlots have been popping up over the landscape. And the amounts of animals crammed into the small spaces are also increasing. There can be as few as 50 to as many as 7 million in a single confinement.

Self-awareness: Health Care Worker

NMIH101 Self-awareness This essay will explore some of the aspects of self-awareness, with description and definition for use to the health care worker in the health care setting from various educators in all fields of health care from various aspects of evidence-based practice that involves, includes and is open to developmental learning for continuous improvement with Client-Health Care Worker outcomes. Self-awareness is the mental, psychological and physical attributes that are ingrained into the human psych to manage society with encompassing emotional intelligence and empathy by acknowledging one’s own feelings and thoughts.Multiple amounts of literature regarding client care is available to the beginner and the practising health care professional specifically to teach and revise the learning process for current and future education (Unal 2012). The medical field is vast and ever-changing from evidence-based practices for all medical fields and employees for optimum clien t care (Unal 2012). Learning through life and education stems from communication. The health care worker has to draw on their personal interactions and education for the positive and professional setting (Charney 1994).For a health care worker to establish any form of communication with a client is to put their own self-awareness into action at the first introduction to consultation by being introspective (Cumbie 2001). The ability to express genuine empathy with emotional-intelligence is intrinsic to the health care worker in every health care field (Atkins 2008). The initial health care worker introduction and the client with health concerns begin with the introduction of eye contact.Depending on the cultural background of the client, eye contact holds a welcome message from clear and concise conversation, their expressions of interest and understanding, with professionalism and compassion to invite acknowledgment and to invoke trust and respect. This is the health care workers fi rst step for the client onto the path of the therapeutic relationship from competence and confidence of the health care worker all contributing to the levels of communication that encourage trust with the client (Atkins 2011).The basic human trait to be apprehensive when engaging in the need for medical assistance brings forth all aspects of self-awareness with compassion, understanding and support to the health care worker, thus alleviating stress to the client to ensuring the path to the client and health care worker’s overall homeostasis. These characteristics of the health care worker are to stabilise the client to begin their journey to wellness (Atkins 2011).In the health care setting we are faced with self-awareness on a daily basis with a broad spectrum of clients with diverse health issues from diverse cultural backgrounds. The health care worker learnings from specialised educator teachings from their many health care fields covers an abundance of information to ass ist the health care worker from evidence-based practices that are to promote and encourage both client and health care worker inner health and well-being (Cabe & Timmins 2003).When there is the cultural diversity of the client another aspect of care is approached by the health care worker to enlist their abilities to disperse congruent practice (Dewey 1933). Clients differing socio-economic backgrounds may be of concern but the health care worker is taught to absorb self-awareness and professionalism. The health care workers discretion with awareness of their emotions will encourage the clients comfort and ease.For the health care worker role to be professional, ethical, objective and non-judgemental they must use self-awareness to monitor their thoughts, beliefs, strengths and weaknesses. Assertiveness from emotional expression (Ellis & Hartley 2005) and all facets of self-esteem will allow for better health care worker and client interaction (Battle 1990). It is known and document ed the people with high self-esteem are more sensitive, tolerant and patient toward fellow human beings (Sherwood & Freshwater 2005).It has long been considered that interpersonal processes of the health care worker is a founding aspect of client care to open the doorways with an emotional and effective connection by influencing better client health outcomes (Peplau 1952). As client conditions and circumstance varies, communication awareness and skills that come from one’s life experiences may be brought into effect when dealing with particular cases. Critical analysis at first observation may show client emotions to then commence the duty of care by the health care worker.These ideas are demonstrated in the ANMC National Competency Standards for the Registered Nurse. For example, the nurse must practice within a professional and ethical nursing framework (ANMC 2006). Without these principles there is minimal chance of effective communication as the prospective relationship c ould be blurred with bias (Australian Nursing & Midwifery Council (AMNC 2006). In conclusion, self-awareness is crucial to all health care workers so as to aid in identifying and implementing appropriate behaviours when dealing with clients from diverse backgrounds.Numerous and varied amounts of literature are constantly being updated for integral implementation. Health care workers need to draw on their own personal perspectives so as to apply self-awareness and emotional intelligence with empathy. Applying self-awareness will foster better relationships with the client which will assist in overall better health outcomes, thus enabling the client to heal and the health care worker to consciously acknowledge the clients progression.Direct results of self-awareness will enhance better communication channels, further improving the health status of the client. References: * Atkins, K Britton, B & de Lacey, S 2011, Ethics and law for Australian nurses, Cambridge University Press, New Yo rk. * Australian Nursing & Midwifery Council 2006, National Competency Standards for the Registered Nurse, Australian Nursing & Midwifery Council, viewed 1 April 2013, www. nursingmidwiferyboard. gov. au/documents/default * Battle, J 1990, Self-esteem: the new revolution, James Battle & Associates, Canada. Cabe, CM & Timmins, F 2003, ‘Teaching assertiveness to undergraduate nursing students’, Nurse Education in Practice, vol. 3, no. 1, pp30-42. * Crisp, J Taylor, C Douglas, C & Rebeiro, G 2013, Potter & Perry’s fundamentals of nursing, 4th edn, Mosby Elsevier, Australia. * Ellis, J & Hratley, C 2005, Managing and coordinating nursing care, 4th edn, Williams and Wilkins, Philadelphia. * Fawcett, J 1995, Analysis and evaluation of conceptual models of nursing, 3rd edn, Davis, Philadelphia. McQueen, A 2000, ‘Nurse-patient relationships and partnership in hospital care’, Journal of Clinical Nursing, vol. 9, no. 5, pp723-731. * Peplau, HE 1952, Intraperso nal relations in nursing, Putnam Sons, New York. * Sully, P & Nicol, M 2005, Essential communication skills for nursing, Elsevier Mosby, London. * Unal, S 2012, ‘Evaluating the effect of self-awareness and communication techniques on nurses’ assertiveness and self-esteem’, Contemporary Nurse, vol. 43, no. 1, pp90-98.

LAN-Based Voting System

3.0 Employee Registration System for Mustang Security Agency Inc. The proposed system was used to correct the deficiency that the manual filing process has. The system gives an accurate result. It also provides printable information of the employees and also on their previous assigned companies.3.1 System Overview The following were the different modules of the proposed system and its capabilities with regards to registration process.Registration Module This module allows the staff of the HR to register the new applied security guard.Client Module This module allows the HR to register the companies that asking for their service.Employee Track Record Module This module allows the HR to save the employment record of the security guards on their assigned companies.3.2 System Objectives The following were the different deliverables that the system had: Provided an accurate search result.The proposed system has a module that gave an exact result when it comes in searching employee informa tion.Printable Employee Information The employee registration system generates a printable employee information.Every employee has unique employee ID The system provided a unique employee ID for easily tracking of records.The System has image capturing The system had a image capturing features for easily identifying the employees.3.3 System Scope and Limitations The system was bounded with different deliverables that defined the scope and limitations of the system.The system included the following functions: Printable Employee InformationThe system can print the information and employment track records of theemployees..Image Capturing Features The system used an image capturing features to identify the employees easily.The system doesn’t cover the attendance monitoring and payroll of the employees it only serves as registration system to easily find files of the employees.3.4 Physical Environment Resources The following were the different physical resources to be used in the development of the proposed system.Hardware Specification The following were the different hardware used both in the development and implementation of the proposed system.Computer Server 1 GB memory Webcam Switch/Router UTP cablesSoftware Specification The system used several softwares both for the development and implementation of the system.Visual Basic 6.0 This software was used for the main design of the system interface.Microsoft Access This software was used for the database of the system.3.5 Architectural DesignThe researchers used different architectural designs in both developing and in implementing the proposed system. These designs helped the researchers in coming up with an accurate a reliable system. The Dataflow Diagram was used to identify the different flows of data in every process of the system in order to come up with an accurate result. This diagram was used to depict the main flow of the system which was used to evaluate the efficiency of the proposed system. En tity Relationship Diagram (ERD) was used to determine the relationship between entities and database attributes.This was used to  identify the data needed in the database and the different primary keys and foreign keys. The Data Dictionary was used to identify the different data structures needed in the database. These data allowed the researchers in properly normalizing the database and in designing the database accurately. System flowchart was used to determine the overview of the system’s flow, the different reports and different output displayed that verifies it with the data flow diagram.4.0 Design and ImplementationAfter the researchers gathered pertinent data and used several instruments, the development of the proposed system was done accurately and correct. The data flow diagram was used to guide the researchers in identifying the main flow of the data. The respondents were asked to accurately input data to the system particularly with. This was a common problem wi th manual entry of employee information. The system was developed using a carefully designed entity relationship diagram, it was considered as the back-bone of the system.The database structure followed as specified to guarantee the accuracy of data during entry. The researchers followed what was specified. During the completion of the system, it was tested to identify if the needs and set deliverables were met. The main problem that the researchers had encountered in the system was the integration of the webcam device.

Al Capone The greatest Carthaginian Essay

The play ‘A View from the Bridge’ is full of suspense which puzzles and mystifies the audience to specify the principle reason behind the tension that causes the immature death of Eddie Carbone. The author Arthur Miller delineates the dreadful ramification of the tension derived from the opening scene of the play. Accordingly, the presence of tension throughout the play keeps the audience alerted for an inexorable tragedy. By way of this, the author tries to pinpoint the other significant themes imminent to the play. Yet, this essay will concentrate upon the techniques that Arthur Miller devises to build up tension in the opening scenes of this play, which dominates the whole parts of the play. At the beginning of the play Alfieri, the lawyer who has originated from Sicily, starts by introducing himself, the area and the people to us. In his opening speech he presents the violent nature of the neighbourhood of Red Hook which refers to 1940s slum area in New York. So, he describes Red Hook and talks about the history of it. When he talks about the gang leader, Al Capone ‘The greatest Carthaginian of all when precisely shot Frankie Yale in half with a machine-gun’, the audience starts thinking of violence and gangsters, and a place which is utterly dangerous. He also describes Red Hook as a slum that triggers the audiences’ attention to think that the place is an uncomfortable one. Alfieri is unlucky as he is connected with disasters. Since he is a lawyer, a very few people like him in fact. This makes the audience think that Alfieri is an unpopular character in the area. However, being a lawyer he must get involved with some uncomfortable incidence and dangerous situations. Although in the middle of his speech he talks about the reality of Red Hook, saying that, ‘now the people are civilised and I no longer keep a pistol in my cabinet’. He still describes Red Hook as a slum and yet keeps feeling discomfort in the area. So far, it gives the audience a sight of relief that the area has calmed down. In this regard, he states that, ‘out of all of my clients I admire Eddie Carbone the most, a longshoreman working the docks from Brooklyn Bridge to the breakwater were open scene begins’. This amplifies the tension, already in the audiences’ mind to enquire into the fact why this is. And this tension takes the audience to the main conflict between the characters where Eddie is in trouble in controlling his family. The relationship between Eddie and Catherine (Eddie’s niece) is very confusing, as a normal family wouldn’t act like he does in the play. This confusion comes into play when Eddie tells Catherine that her skirt is too short. So their conversation reveals that they are in an argument, as they argue: Eddie- I think it’s too short, ain’t it? Catherine- NO! Not when I stand up. Eddie- Yeah, but you gotta sit down sometimes. In this speech there are plenty of strong feelings of resentment, where Catherine doesn’t think her skirt is short but Eddie does. The reason for this antagonism is due to all the male suppression being turned to Catherine. Eddie being a man and also being obsessed with his male authority actively tries to manipulate Catherine’s private life. Eddie is jealous, so Catherine doesn’t know what he is talking about. One more is when Catherine greets Eddie saying, ‘hi’ and Eddie is pleased and therefore, becomes shy. The audience are now in a puzzle to understand why he is shy. A normal person wouldn’t act in this way to their niece what makes the audience think why Eddie is behaving in such a mysterious way. Therefore, this mystifies the audience and brings tension as they would like to know why these unnatural activities are happening. The relationship between Eddie and Beatrice is again not like a normal husband and wife. Beatrice dominates Eddie too much; she disagrees to Eddie most of the time and doesn’t appreciate him at all. The reason for this is because Eddie gives much attention on Catherine than Beatrice. It goes to such an extent which seems Catherine is more important to him. This makes Beatrice getting upset. These are the downfalls in their relationship that leads them to departing from their normal married life. Eddie doesn’t appreciate Beatrice anymore; we notice signs of this problem when Eddie asks Beatrice, ‘are you mad at me lately’. And Beatrice replies back in a very irritated way, ‘I’m not mad, you’re mad. ‘ This makes the audience think how could a wife talk to her husband in such a impolite way; maybe this is because Beatrice is upset with Eddie as he is not caring about her that much, and putting all his attention to Catherine. A good concrete example of this is when Eddie stands face to face with the two seated women Catherine and Beatrice. Beatrice smiles at Eddie and so to Catherine; Eddie looks at Catherine and smiles at her which makes Beatrice feel very uncomfortable. Eddie doesn’t want to let go off Catherine and wants her to stay beside him all the time. So, he doesn’t want to let Catherine work. We now know that Eddie and his wife Beatrice’s relationship is not going to last for long because of Eddie’s obsession to Catherine. The audience can assume, from this conflict, what types of social phenomenon exists at that society. Thus, the conflict becomes apparent in that American society where huge migrants including Sicilian start living there. The way the American federal government deals with their law is completely different to how the people of Sicily deal with that. America only observes the literal interpretation of law written in a law book. So, if anybody goes and tells the police about someone who infringes any minor branch of law according to the strict rule becomes a good person for his/her extreme cooperation. On the contrary, Sicilian Code of honour differs with the American federal laws. In Sicily the community law is much stronger making the community people safe regardless of infringing any minor laws, such as immigration laws. If anyone does not abide by or observe this, s/he has to face the hatred of others. In that respect, a striking example becomes apparent when we find Vinny Bonzano had informed the immigration office about his uncle who had been hiding in his house. He broke the Code of Honour and for this treachery, he was punished and abused physically by his five older brothers and father. Eddie Carbone adopts similar kind of betrayal when he finds Rodolpho and Catherine having a relationship. He cannot bear this to continue any further. So, the only way to destroy their relationship is by informing the immigration officers that he is an illegal migrant, even though Eddie realises that people including his own wife are going to rebel on him. However, he still goes through it —- because his jealousness and personal vendetta is uncontrollable —- and virtually he embraces the consequence — the death. By and large, it seems that the whole play turns to its final fatality where all characters bear some responsibility, however trivial in some extent, which descends to the tragic death of Eddie. Arthur Miller builds up such tension by showing difficulties in the relationship between Eddie and Catherine as well as Beatrice. The way he shows the conflict between American and Sicilian justice is really remarkable. He does this so well that we are ready for the predicament that happens when Marco and Rodopho arrive and he also prepares us for the tragedy of Eddie’s downfall to come into death.

Lithuanian Footwear Manufacturing Industry Analysis According to Porter‘S Five Forces

Lithuanian Footwear Manufacturing Industry Analysis According to Porter‘s Five Forces Introduction For all times footwear has been a basic necessity and just recently it has become a matter of fashion and prestige, thus making huge changes in footwear industry: it expanded and became well differentiated. Therefore, in order to perform and compete effectively, companies have to analyze their external environment. This paper will concentrate on Porter’s five forces that shape competition in Lithuanian footwear com/chapter-practice/">manufacturing industry. Rivalry A decade ago there were much more footwear manufacturers in Lithuania.However, right after Lithuania joined the European Union, footwear imports from China to the European Union increased eight times. It caused huge profit losses for Lithuania’s footwear manufacturers and many of them withdrew from the market. Today there are two main footwear manufacturers UAB â€Å"Sabalin† and UAB â€Å"Lituanic a†, a few smaller manufacturers such as UAB â€Å"Paliutis† and UAB â€Å"Evenida† and there are also some individual businesses which do not mass-produce but manufacture shoes just for individual orders. As we can see there are not many Lithuanian companies but their competition creates the rivalry a positive sum.The largest companies UAB â€Å"Sabalin† and UAB â€Å"Lituanica† produce leather shoes for the whole family and export most of their production to other European countries, especially to Great Britain, Latvia and Finland (http://www. lituanica. info/m93-1. html, http://www. visalietuva. lt/imones/info/sabalin-uab). Smaller manufacturers concentrate on specific footwear production such as boots and working shoes or take orders from Lithuania’s companies and produce big quantities of specific safety shoes or shoes which are part of employees’ uniform.Footwear manufacturing usually is not their only scope so when they have hard times in shoes manufacturing, they concentrate on other fields. For example UAB â€Å"Paliutis† produces not only boots but also other rubber and plastic production (http://avalyne. paliutis. lt/index. php), UAB â€Å"Arnesima† produces safety working shoes and, in addition, they offer safety gloves, waterproof clothes and etc (http://www. arnesima. lt/). Individual businesses do not have a great demand because Lithuanians prefer custom boots just for ery important occasions, for example, weddings or when the foot is not standard and they cannot find suitable shoes in shoe stores. However, the main competitors for footwear manufacturers in Lithuania are Chinese footwear producers. According to UAB â€Å"Lituanica† director D. Keltuva, just the leather they use for a pair of shoes costs the same as the finished Chinese pair of shoes. To become more competitive, Lithuanian manufacturers cut their prices; however, it was impossible to become equivalent competitors because Chinese labor force was far and away cheaper.Besides, young to middle-age Lithuanians are concerned about fashion and prestige so Lithuanian manufacturers are unable to compete with designers’ shoes or well known brands. UAB â€Å"Sabalin† director Regina Arcisauskaite claims that her manufactory orients to segments from middle to high prices and to middle class people; however, this company does not aim for luxurious or fashionable products’ segment. New entrants Recently not a single bigger footwear manufacturing business has been started. The main reason is the economic recession, which has caused the decrease in footwear sales.Another reason is still huge competition from China. However, today shoe shops â€Å"Lietuviska avalyne† and â€Å"Dolita† report that sales in Lithuania are constantly increasing and people, especially elder ones, prefer more expensive, but quality Lithuanian shoes from natural leather and fur. Besides, Lithuani ans have turned back to small boutique shops and prefer shopping in places which offer unique products and comfortable surroundings. This probably will cause an increase in number of small shops, run by small businesses owners or new entrants who will be willing to fill this niche.Lithuania’s government policy is favorable to new entrants and offers a lot of ways to start a new company. The main requirements for new business entrants are quite high government taxes and the initial capital in some cases. However, new entrants face one huge barrier to entry. Most Lithuanians do not trust Lithuanian production; they do not think about the quality and price and choose fashionable foreign footwear. Moreover, incumbents have already survived through Chinese invasion and recession so they have a lot of experience.As soon as the newcomers face the first difficulties they might get lost and go bankrupt just like many other Lithuanian footwear manufacturers did five years ago. This mig ht discourage them from entering this market. One more important barrier is that in order to open a new footwear manufactory a huge amount of initial capital is needed. New entrants need new premises, inventories and qualified employees. This may also deter a lot of newcomers from entering this market. Substitutes Shoe market in Lithuania is tremendous.You can see shoe shops everywhere and shoes in various styles, colors, designs and prices are brought there from a lot of different countries. There are a lot of other shoe stores which offer quality footwear. These shops gain advantage because customers are exposed to a great choice, meanwhile people can merely see Lithuanian shoe shops in shopping centers or in the streets. Moreover, Lithuania’s youth tends to wear mainly sports shoes and frequently replace them with new ones. They wear them both in summer and in winter, so they are not looking for quality and long lasting shoes which are rather expensive.In this age of new t echnologies another substitute is available for everyone – online shops or eBay. Lithuanians find it cheaper to order something from overseas than to buy it in local shops. This phenomenon is also applicable to footwear. Most of the online shops have return policies so people are not afraid to buy and, if it is necessary, to change the item. Finally, parents tend to buy footwear for their children in second-hand shops. They see no need to spend huge amounts on shoes when their child’s feet are constantly growing. The same trend is seen among elder people.Pensions in Lithuania are relatively low so the pensioners cannot afford new quality shoes. Therefore, they go to second-hand shops where they can find almost new and really quality foreign footwear; they even can find branded shoes in very good condition. Since the price is still a very important factor in choosing shoes, nowadays most Lithuanians try to find substitutes which could offer suitable quality and price ra tio. Power of suppliers Today Lithuanian footwear manufacturers buy raw materials mainly from Lithuanian companies, for example, leather processing companies AB â€Å"Siauliu Stumbras† and UAB â€Å"Naturali oda. There is a great variety of available leather and other raw material suppliers in Europe so footwear manufacturers are not dramatically dependent on their suppliers and can easily switch their suppliers since switching costs are low. However, leather processing companies depend on economic situation and cattle ranches. The manager of leather processing company â€Å"TDL Oda† Vidmantas Simkus explains that when economic crisis occurred, the demand for meat decreased thus the number of grown cattle also decreased.It resulted in lack of raw leather material last year and was the reason for double increase in price. Respectively, Lithuanian footwear manufacturers had to buy more expensive raw materials, their product prices increased and they became less competit ive in shoes market. Besides, footwear manufacturers are not the only ones who use leather for their production. Coats, gloves, hats, handbags and some bijouterie are made from leather so leather processing companies have some power to choose whom to sell their production to and in this way to raise the prices. Power of buyersFootwear is necessary for every person so they cannot avoid buying shoes. However, they can choose where and what kind of shoes to buy. Generally, in footwear industry buyers do not have a lot of power, but in Lithuania their power is significant. Since there is great variety of imported shoes and just a few Lithuanian footwear shops, the buyers’ choices determine which shoe shops (and thus which manufacturers) will survive. There are very few shops in Lithuania which sell both foreign and Lithuanian footwear; Lithuanian footwear is sold mostly in special stores.Since Lithuanians do not trust Lithuanian production, their preference might cause bankruptcy for some shops. It would mean that Lithuanian footwear would be sold just outside the country. Individual businesses owners are greatly dependent on the buyers because they are their main customers and if they are not willing to pay for original custom shoes, these businesses are sure to face a lot of difficulties. On the other hand, Lithuanian footwear in export countries has a lot of loyal customers who recognize products’ quality and reasonable price.UAB â€Å"Lituanica† director Kestuts Deltuva says that their sales abroad are constantly increasing and they have a lot of new orders and now they are having a very busy season. Conclusion All things considered, Lithuanian footwear manufacturing industry is full of opportunities. Rivalry among Lithuanian footwear producers is rather weak. Since they do not intensively compete in Lithuania’s shoes market, it creates some opportunities for new entrants. This industry is open for new entrants who should consider d ifferent strategic plans and try to meet the demand for both quality and fashionable footwear in Lithuania.The main problem that Lithuanian footwear manufacturers face is a great variety of substitutes: shoes of different brands, styles and origin are easily accessible, and also different places and ways of acquisition are available. Suppliers do not have significant power; however, buyers are the main force which determines which companies will survive in Lithuanian footwear manufacturing industry. References June 27, 2005. Avalynes gamintojai siekia ES apsaugos. Retrieved from http://www. zebra. lt/lt/naujienos/verslas/avalynes-gamintojai-siekia-es-apsaugos-72238. html June 2010.Footwear Industry Profile: Europe. Industry overview. Retrieved from Business Source Complete Inciuriene, Sigita. November, 2010. Vidmantas Simkus: Man geriausia Siauliuose. Retrieved from http://lics-siauliai. lt/wp-content/uploads/2010/02/Mes-Siaulieciai-Nr61. pdf August 29, 2005. Kinu batsiuviai verzia kilpa Lietuvos avalynes gamintojams. Retrieved from http://www. verslobanga. lt/lt/spaudai. full/4312ada8d1f1a October 18, 2010. Lietuvos batsiuviai be batu nelieka. Retrieved from http://www. verslozinios. lt/index. php? act=mprasa&sub=article&id=26957

For Reasons Unknown

They are framed within the situation. However, the problem of Vladimir and Estrange in Waiting for God begins with their world and themselves. In fact, it is the beginning Of the play as well. They cannot realize the world nor can they realize themselves-?a characteristic of the typical absurdity as defined by Albert Campus in The Myth of Sisyphus. Like Campus in The Myth of Sisyphus, Go and Did do not know whether God exists or not. Their world without certainty promises only despair. They find a universe without moral restraint, so the universe is meaningless.The characters in the mentioned plays of Becket, Waiting for God and Act Without Words l, are condemned to move within the fixed framework of futility and hopeless labor. In The Myth of Sisyphus Campus observes: I see many people die because they judge that life is not worth living. See others paradoxically getting killed for the ideas or illusions that give them a reason for living (what is called a reason for living is also an excellent reason for dying). 1 Actually, Vladimir and Go have no reason to live nor have they any reason to commit suicide.They have a world which cannot be related with their idea of the past. They are driven by a nostalgic longing for the past that is unexplainable through the present. As Did says: the good of losing heart now, that's what say. We should have thought of it a million years ago, in the nineties. 2 Moreover, they have a present that is inexplicable through their idealism. Sago's boot, Dido's hat, the tree, the place, the day, Lucky and Bozo, the boy (or boys) and at last, God-?everything is incomprehensible to them. As a matter of fact, they are captured in the frame of their situation.Hence, for hanging themselves, the iris problem to Go and Did is the lack of rope and strong tree, that is, the devices and tools of committing suicide are absent here. Secondly, they cannot leave each other. If one hangs oneself successfully, whereas the other cannot, the other wil l remain lonely. So, they mar their plan of committing suicide. Thinking and talking of suicide, even trying it, may be a vision to them. It may be a way to pass the time. In fact, never do Vladimir and Estrange in Waiting for God think of suicide in a realistic context-?though suicide might have been an escape from the ennui Of life.Throughout the lay Vladimir and Estrange invent many devices to prove their existence and to pass the time. Taking off boots, Vladimir problem with his hat, their effort to commit suicide, their waiting for God-?all gives way to passing their time. It is an interesting fact that Vladimir and Estrange never search for other devices and processes for committing suicide. Maybe, a knife, a pistol, and starvation could suffice their purpose. Even, when they observe Lucky driven by rope, they forget all about it. They might have taken the rope forcibly for hanging themselves.In the second act it is easier for them to snatch it cause Bozo is blind and both of the two are helpless here. Moreover, they forget about when the devices are before them. In reality, they are not serious about killing themselves. They are only thinking of it, as many poets thought about and loved to die in imagination, but never committed suicide. Suicide for them, therefore, is just another diversion of fantasy. It is a strong consolation; it helps them to forget the boredom of everyday life where nothing can be done at all.They find it impossible for the two to kill themselves. They first realize that the only tree in their world, a weeping Lillo, will not support Vladimir weight on the noose and therefore will not break his neck. The second day, Vladimir and Estrange cannot hang themselves because they do not have the requisite piece of rope. By the second day, however, they have forgotten that they cannot hang themselves from the only available tree, and therefore their complaints about the lack of a suitable piece of rope are unnecessary.They observe a world that is devoid of the tools required for committing suicide. Accordingly they come, again and again, to the realization of nothing-to-be-done. Suicide might have been n end to this meaningless absurd life. They contemplate about hanging themselves on the tree. Suicide can be thought of the ultimate conclusion to a meaningless life. Campus claims that suicide is an attempt to escape from the consciousness of absurdity. But ultimately Campus proposes man to live. They do not commit suicide physically, yet they surrender to the captured situation.Whatever they do is to give the impression that they exist. But this sort of existence only calls for pity. Hanging from the tree would have proved that they have the guts at least to do something. This ontological problem is, no doubt, the main issue of the play. They are indecisive whether to go on this nothing-to-be-done life or to commit suicide. They are tired of living (Estrange says: I'm tired breathing. 3), yet they come to the realiz ation that ‘To be dead is not enough'. 4 They have no doubt that they are living beings. But they need a meaning to exist.So their realization will never let them commit suicide, rather they will be waiting for God until he comes. Again, their view of life is not to resign from life but to resume it. Vladimir, at the very outset of he play, clarifies it: â€Å"All my life I've tried to put it [Nothing to be done] from me, saying, Vladimir, be reasonable, you haven't yet tried everything. And I resumed the struggle. â€Å"5 After some time Go comments that Did always waits till the last moment. The big nothingness in their world has nothing to do with their life. They are hopeful in the depth of their minds of a bright future.So, Did says in the end of the first act, â€Å"Tomorrow everything will be better That is why they notice that the tree has sprouted leaves in the second act. Whether one says that in the two acts in the play nothing appends Nice or everything happens twice, Vladimir and Estrange are sentenced on the stage (symbolic of the life itself). They cannot escape it. They are habituated to such absurd life-?to talk, to eat, to wait and to live an meaningless life. Campus rightly puts it: â€Å"We get into the habit of living before acquiring the habit of thinking. ‘7 In this way all the character hopes to carry on living.Moreover, suicide itself may be considered as a vigorous aspect of life. When Go reminds Did of their plan of hanging, Did tells him that it them an erection. Suicide is considered in sexual term here. Though suicide as a sexual term may seem to be funny, it is, in fact, their view of life. They never consider suicide as the annihilation of life; rather their thought of suicide strengthens their bond and increases their yearning to live, as sexuality begets new life. In the mime play, Act without Words l, the only character is captured in the dust, symbolic of the uncomfortable life.In the beginning the man is see n trying to escape from this captured life, but he never can-?he is repeatedly thrown in the dust whenever he tries to escape. Gradually he becomes hopeless to flee, and surrenders himself to the taxation. In this play we find several steps. The entire action of the play takes place in a desert under the scorching sun, suggested by ‘dazzling light'. The unnamed man is directed by a whistle to move right or left. He can never escape the unbearable sun, though he is given a tree for shade. When he becomes intolerably thirsty he is shown water.But whenever he wants to catch it, it is lifted up somehow. He is forced to go without food and drink. The play seems a behaviorism experiment within the framework of the Greek classical myth of Tantalus, who stood in a pool of water which receded every mime he bent to drink it, and stood under a fruit tree which raised its branches every time he reached for food. The mythical Tantalus was punished for his own act. Whereas Godson's existenc e remains uncertain, in Act Without Words there is a God-like force, represented by a sharp whistle which will not permit the man to leave.The play is a parable of resignation from life; a condition one reaches only after a series of disappointments. The man has learned hardship that there is nothing he can depend on in life other than himself, even to commit suicide. Interestingly he cannot commit suicide also. Unlike Vladimir and Estrange, he has all the tools to kill himself-?tree, rope and noose, and box to stand on it. Yet he cannot commit suicide because whenever he needs the tools they somehow become unreachable.As a result, he has to submit to the situation without any effort to live or die. In this dumb show the man is not allowed to commit suicide, yet he is not allowed to be living. He is only granted inertia. AY last he is seen to lose hope to quench his thirst with water in the carafe. He remains defeated, having opted out Of the struggle. We observe here a man in frust rated efforts. The man in Act Without Words I possesses only two natural tools, mind and hands, which distinguish him from other animals, he tries to survive, to secure some water in the desert.The mind works, at least in part: he learns – small cube on large; he invents, or is given inventions – scissors, cubes, rope; he reacts and tries to end his life. But when he learns to use his tools effectively, they are confiscated: the scissors, when he reasons that in addition to cutting his fingernails, he might cut his throat; the blocks and rope, when he discovers that they might make a gallows. However, the man's effort to commit suicide s not a vision, rather he tries to escape a life that seems to be a nightmare. Yet he is seized in ‘no-exit' situation.