The Problems of Facebook :: Social Networking, Pro Con Essays

The popular site, Facebook.com, has amassed more than one billion registrants since it started in February 2004. It is another social networking site, just like MySpace.com and Xanga.com, which is common to High School and College students. But this is no ordinary site; people’s lives literally revolve around Facebook. I have a Facebook account and log in at least once a day. I personally believe that Facebook is a fun and interactive site. However, some students may not feel that same way because they have encountered some negative aspects, aside from Facebook’s legal problems. Students who want to find jobs may regret posting private pictures and comments on Facebook. Employers not only screen resumes and conduct interviews, but also view job candidates’ Facebook profiles. The boss wants to know if the applicant is actually a â€Å"professional.† Pictures may show the person drinking, smoking, or doing other unprofessional activities. Offensive comments can also hurt an applicant’s chances of getting the job. Not many Colleges check up on their students through Facebook, but Oxford University is an expert at doing just that. Any picture or comment pertaining to illegal activities will lead to a student being charged with a fine. Since I am about to head off to college soon, I would disapprove of this invasion of privacy. Nonetheless, other colleges may soon pick up this way to spy on their students. Just as MySpace has online predators, Facebook may have some too. Some Facebook users have profiles with personal information that are visible to everyone. AOL screen names, phone numbers, and even addresses are posted on the site. Police are now looking into Facebook because a few convicted sex offenders have registered on the site. The entire Facebook company is being sued by three owners of ConnectU, which is another social networking site.

Hybrid Electric Cars, Combustion Engine driven cars and their Impact on Environment Essay

Fig. 1. Estimated grows of Planet Earth Population But the expected grow of automobiles will grow much rapidly. The growth will be caused mainly with inevitable living standard improving in many countries like Africa, South Asia and South America together with enlarging of population in these regions. The estimated grows of automobiles over whole Earth is shown in Fig. 2. From comparison of both figures results that the population may grow between years 2000 to 2050 from 6 to 10 milliards that means 1. 7 times, but the expected vehicle number will grow from 0. 7 to 2. 5 milliards that is 3. 6 times. This work was supported by Research Center of Combustion Engines and Automobile Technology. 40 35 30 25 20 15 10 5 0 1980 Rada1 1990 2000 2010 2020 2030 years Fig. 3. Total world production of CO2 These problems are so serious that they became very important theme of international discussions. Results of these discussions were settled in the Kyoto Protocol. Kyoto Protocol is an agreement made under the United Nations Framework Convention on Climate Change (UNFCCC) Automobiles produce approximately a half of the total world production of CO2. Let us imagine that a good new car produces approximately 160 g of CO2 pro each km. There are many possibilities how to diminish this terrible amount. Electric hybrid cars are produced in enlarging numbers and they reach enlarging popularity between customers. They bring a new possibility how to diminish the world CO2 production. II. ELECTRIC HYBRID CAR SYSTEMS Hybrid electric vehicles combine electric and internal combustion engine drive. Hybrid electric vehicles combine the zero pollution benefits of electric motors with the high fuel energy density benefits of the thermal engine. Hybrid electric drives adjust the combustion engine load and revolutions into the point of best motor efficiency and lowest motor emissions. [1], [4], [6], [7]. A. Basic Drive Configurations Series hybrid drive in Fig. 4 presents a combination of different energy sources. In the picture the energy sources are the combustion engine and the battery. The internal combustion engine ICE propels a generator. Total power in form of the generator electric power and the battery electric power are summed in the traction motor. There is no mechanical connection between ICE and wheels. internal combustion engine generator ICE gear box GB battery traction motor TM BAT ICE Fig. 5 Parallel hybrid drive G battery Combined switched hybrid drive in Fig. 6 is based on series hybrid drive with mechanical coupling using a clutch between generator and traction motor. It is series hybrid drive when the clutch is off. BAT traction motor internal combustion engine ICE TM generator G battery BAT coupling Fig. 4. Series hybrid drive Battery acts as energy buffer. Advantage of series hybrid drive is the possibility to operate the thermal engine ICE in optimal revolutions quite free from the car velocity. That results in low specific fuel consumption and in low gas emission for any traction load and car velocity. Efficiency of energy conversions in the system must be taken in account. Parallel hybrid drive in Fig. 5 is a combination of ICE and electric traction motor on the same shaft. Traction motor is supplied by battery and its output is separated from the ICE output. Final traction torque is sum of both motors torque. Power transmission is more effective than in series hybrid drive because the mechanical ICE output is not transformed in electrical output. But the ICE cannot work in optimal load regime because its speed is not free from the car velocity. traction motor internal combustion engine TM Fig. 6. Combined switched hybrid drive The generator supplies the electric energy to the traction motor. When the car speed and ICE speed and power are high but the difference between ICE speed and car speed is small, it is better to operate the scheme as parallel hybrid drive and the clutch is on in such a case. On this regime the ICE power and speed are high and the ICE can operate with small output changes. The difference between desired traction output and ICE optimal output is stored in or discharged from the accumulator. The drive is depicted in Fig. 9. It consists with gasoline engine, double rotor DC generator, and traction motor. traction motor Combined hybrid with planetary gear in Fig. 7 is a topology where mechanical power splitting is used. The splitting is performed in the planetary gear. In this scheme the generator rotates with speed, which is difference between the ICE and car speed. This solution allows splitting the ICE output into two parts. rotating stator control unit generator ~ ~ generator gasoline engine traction motor ICE planet gear Fig. 7. Combined hybrid with planetary grar The first part is proportional to the difference between the ICE and car speed and the second is proportional to the car speed. The first part is transformed into electric energy in the generator and supplied to the traction motor. The second part is transferred by the output planet shaft directly to car wheels. This scheme allows controlling the engine speed and torque and this is the way how to minimize fuel consumption. Electric power splitting drive using DC machines was used on Czechoslovak express motor cars in the year 1936. The patent document was emitted in Czechoslovakia with Nr 53 735 on 25. February 1936. [1], [2], [3]. DC machines were usual on railway vehicles at that time. The vehicle was called :†Slovenska Strela† and remained in service till the year 1950. It should be reconstructed and modernized later on. But electrification of the main railway connection between Prague-Kosice replaced this very interesting vehicle with express electric locomotives. Fig. 8. Express railway car â€Å"Slovenska Strela† clutch rotor output shaft Fig. 9. Electric power splitting drive of express car â€Å"Slovenska Strela† The ICE drives a DC generator which â€Å"stator† and rotor can rotate separately. The â€Å"stator† is firmly coupled with the ICE shaft. The rotor is coupled with car wheels. On the car shaft is mounted a DC electric traction motor supplied by the voltage induced in the generator. The splitting is performed in the generator. The relative speed between generator â€Å"stator† and rotor is difference between the ICE and car speeds. This solution allows split the ICE output into two parts. The first part is proportional to the difference between the ICE and car speed and the second is proportional to the car speed. The first part is transformed into electric energy in the generator and supplied to the traction motor. The second part is transferred directly by means of electromagnetic torque in the generator air gap to the car wheels. This scheme allows controlling the ICE speed independently from the car speed and this is the way how to minimize fuel consumption. Model of Electric Power Splitting Drive Using AC Machines was implemented in the laboratory of Josef Bozek Research Center of Engine and Automotive Technology at the Technical University in Prague. The physical model of the drive is seen in Fig. 10. It is experimental electric hybrid car drive of a small power. [5], [9], [11], [13], [14], [15]. The output is 7. 5 kW, 0 – 6000 min-1.. Electronic converters and supercapacitor EC are integrated in the circuit between electric power divider SPGM and traction motor TM. The super capacitor as a peak energy storage has 100F, 56V and 400 A. It is able to accept the kinetic energy during braking the vehicle of the mass 1500kg from the velocity 60km/hour and regenerate it during next speeding up. Principle of the system is depicted in Fig. 10. The combustion engine COM ENG drives the electric power divider SGPM. The power divider is a special double rotor synchronous permanent magnet generator. The first rotor is firmly connected with the combustion engine shaft. The second rotor is firmly connected with the traction motor TM and with car wheels. The traction motor is supplied with electric power induced by differential velocity between first and second rotors. Parameters of this electric power (voltage, current and frequency) are changed in electronic converter in EC. Power of the combustion engine is divided into two parts. used for evaluation and comparison of car’s performance, pollution production, efficiencies etc. Simulations were performed on New European Driving Cycle NEDC. The NEDC is shown in Fig. 11. Total distance 10,9km Speed (km/hour) EC ELM CLUTCH COM ENG TM SGPM base Fig. 10. Physical model of Electric Splitting Drive Using AC Machines The incoming power P1=T1* ? 1 is the power of combustion engine producing torque T1 at angular velocity ? 1. Torque T1 is transferred with electromagnetic force to the second rotor, rotating at angular velocity ? 2 which is the same as car velocity. Power transmitted to car wheels by this torque is therefore Pm=T1*? 2. Remaining power is induced by magnetic field into the electric winding arranged on the second rotor. Neglecting losses this power is Pel=P1-Pm=T1*(? 1-? 2). Power Pel is transferred via electronic converter in EC to the traction motor TM and finally added to power Pm on car wheels. Incoming power P1 from combustion engine is by this technique divided into two parts Pm and Pel. Combustion engine can rotate with angular velocity which does not depend from the car velocity III. SIMULATION OF FUEL CONSUMPTION OF HYBRID ELECTRIC CARS Main advantage of electric hybrid cars is the diminishing of fuel consumption. The production of CO2 depends on the fuel consumption and on the working conditions of the ICE. The working conditions of the ICE are much better in electric hybrid cars than in conventional cars generally. Simulations were done with the mathematical model of Electric Power Splitting Drive Using AC Machines. Measured parameters and features obtained in the laboratory [11], [13], [14] were used for the simulation. The mathematical model of a conventional car and hybrid electric car with electric power divider was established in [15] [16] Comparisons of this art are usualy done on different standard driving cycles. Standard driving cycle represents a driving pattern of a certain geographic region (North America, Europe, Asia-Pacific). These driving cycles are Time (s) Fig. 11 New European Driving Cycle Parameters of compared cars and results of simulation are shown in Tab. 1 TABLE I SIMULATION RESULTS Vehicle type, manufacturer Driving Cycle Total mass (kg) Specific Consumption during total NEDC (l/100km). Total emissions CO2 (g) Specific emissions (g/km) First case Second case NEDC Skoda 1. 2HTP NEDC 1450 1120 5. 1 5. 9 1333 1540 122. 9 142 Model Fabia Two cases are shown. In both of them the New European Driving Cycle was simulated. Case first: Hybrid electric car with electric power divider. The mass of the car respects the additional mass of electric part of the powertrain. Case second: Conventional car Skoda Fabia 1. 2 HTP. The results shown in Tab. 1 allow to make following conclusions: When comparing fuel consumption and CO2 emissions between hybrid car with electric power divider versus conventional car of the same class (that means the same primary ICE engine power and respecting additional mass of the electric powertrain machines), we can conclude that the fuel consumption and CO2 emissions are significantly lower at the hybrid car. Hybridization of such cars brings not only fuel savings but also is much more environmentally friendly. I. CONCLUSION The production of dangerous greenhouse gas emissions and consumption of world energy resources become a serious problem. Especially CO2 emissions can influence the climate stability of Planet Earth. The automobile business contributes to this development a lot. But the automobile technology has space to be improved. The electric and hybrid electric vehicles can contribute to diminishing of fuel consumption and green gases production. The hybrid electric vehicles makes it possible to operate the combustion engine in more suitable regimes with better fuel combustion conditions. Some hybrid systems even enable to operate the combustion engine in best relation between power and revolutions. Systems with power dividers allow the engine to operate in revolutions that are quite independent from the car velocity. Simulations were done with the mathematical model of Electric Power Splitting Drive Using AC Machines. Measured parameters and features obtained in the laboratory were used for the simulation. Simulations were performed on New European Driving Cycle NEDC. Results of one commercial car and one hybrid electric car with electric power divider are published. Fuel consumption of the hybrid car on the new European Driving Cycle was 5,1 l/km. The commercial car consumed 5,9 l/km. The hybrid car consumption is 13. 6% lower then at commercial car. Similar numbers were obtained with respect to CO2 production. The hybrid car produced 1333 g CO2 on the New European Driving Cycle. Commercial car produced 1540 g CO2. Hybrid car with electric power divider produced 13. 5% less CO2 . REFERENCES [1] V. Klima : Electro-mechanic drive DELKA and its comparison with Dieselelectric drive. (Elektro mechanicky pohon DELKA a jeho srovnani s normalnim Diesel-elektrickym pohonem. ) Elektrotechnicky obzor 1949, Nr. 19, Pg. 489-496 [2] J. Sousedik : Patent document Czechoslovakia Nr 53 735 from 25. February 1936. [3] J. Bilek: Electric drive of motor cars â€Å"Slovenska strela† (Elektricka vyzbroj motorovych vozu â€Å"Slovenska strela†). Elektrotechnicky obzor 1937, Nr16, Pg249-253, Nr. 21 Pg. 331-336. [4] J. Mierlo: Simulation software for comparison and design of electric, hybrid electric and internal combustion vehicles with respect to energy, emission and performances. Vrije Universiteit Brussel. [5] Z. Cerovsky, P. Mindl, S. Fligl, Z. Halamka and P. Hanus: Power Electronics in Automotive Hybrid Drives, 10th International Electronics and Motion Control Conference EPE-PEMC Cavtat- Dubrovnik Croatia, September 2002, ISBN 953-184-047-4 [6] T. Denton : Automobile Electrical and Electronic Systems, SAE International ISBN 0 340 73195 8. [7] Michael H. Wesbrook: The Electric and Hybrid Electric Car, The Institution of Electrical Engineers, 2001, London [9] Lettl, J. , Fligl, S. : Matrix Converter in Hybrid Drives. Proceedings of 8th International Conference â€Å"Problems of Present-day Electrotechnics PPE 2004†, vol. 3, pp. 77-80, Ukraine, Kyiv, June 7-10, 2004, ISSN 0204-3599. [10] Lettl, J. , Fligl, S. : Matrix Converter Control System. Progress In Electromagnetics Research Symposium PIERS 2005 Proceedings, pp. 395-398, China, Hangzhou, August 22-26, 2005, ISBN 1-933077-07-7. [11] Cerovsky Z. , Mindl P. : Super-capacitor in hybrid drive. International Symposium on Electric Machinery in Prague ISEM 2003 , str. 110-111, ISBN 80-01- 02828-3 [12] Zdenek,J. : „Vibrationless Drive Controller Software Designâ€Å". Proc. of XI. int.symp. ISEM2003. Sept. 2003. Prague, pp. 158-165. [13] Cerovsky,Z. – Mindl,P. : Hybrid Drive with Supercapacitor Energy Storage, FISITA Conference Barcelona. F193m 2004. [14] Cerovsky Z. , Mindl P. : Efficiency of Hybrid Electric Vehicle Powertrain using Electric Power-Splitting Synchronous Generator with Permanent Magnets. IPEC-Niigata 2005 [15] Mildorf M. : Mathematical model of a drive and fuel consumption of hybrid vehicle. Diploma thesis. 2007, Czech Techn. Uni. Prague. Faculty of El. Eng. [16] Simkova L. : Mathematical model of hybrid car. Bachelor thesis 2004. Czech Techn. Uni. Prague. Phaculty of El. Eng.

Becoming a Better Leader

â€Å"You can’t polish a sneaker – an ugly sneaker is an ugly sneaker. † When applied to a leader, some people might think that a good leader is born. However, history has shown that leaders are not exactly born. While observers are inclined to believe that every individual has innate capabilities of becoming a leader, not everybody is able to develop them.Biographies of great leaders show that their willingness and creativity in addressing the demands of their environment helped develop their capabilities.A classic example was Gandhi of India who did nothing grand but was able to move millions of his countrymen to action. By simply staying at home and using his loom to weave his clothing materials, he was able to show that it was possible for India to develop its own industry and become independent of Great Britain (Blagg and Young, 2001).A good leader should not only learn to say no and â€Å"I don’t know. † He or she should have the courage to te ll people the hard realities no matter how adverse, but should be able to help them cope with such realities.As John Kotter once said, â€Å"Great leadership does not mean running away from reality†¦Sometimes the hard truths might just demoralize the company, but at other times sharing difficulties can inspire people to take action that will make the situation better† (Blagg and Young, 2001).Leadership, therefore, involves meeting issues head-on and calling a spade a spade. It is true that a good leader attracts criticisms. He who is never criticized is not doing anything substantial or creative.Who was it who said that â€Å"One can’t please everybody? † Since harsh criticisms come from people who were not pleased or were threatened by one’s actions, surely others must have been satisfied or gratified. It might be a cliche but it is true that a coin has two sides.In like manner, an expert at the Harvard Business School was once quoted as saying that â€Å"There are lots of people who look and act like managers, who have excellent managerial skills, and who don’t make a lot of noise.Nobody is writing cover stories about them† (Joseph Badaracco as cited in Blagg and Young, 2001). An individual who is never censured, reproached, or appreciated, even if he or she is a manager is not a leader.He is somebody who is not exceptional – someone who is simply mediocre. Reference Blagg, D. & Young, S. (2001). What Makes A Good Leader. Harvard Business School Bulleting. Retrieved February 17, 2008 from http://www. alumni. hbs. edu/bulletin/2001/february/leader. html

ADOLF HITLER Essays (1834 words) - Adolf Hitler, Hitler Family

ADOLF HITLER Essays (1834 words) - Adolf Hitler, Hitler Family ADOLF HITLER ADOLF HITLER 1. THE BEGINNING At half past six on the evening of April 20th, 1889 a child was born in the small town of Branau, Austria. The name of the child was Adolf Hitler. He was the son a Customs official Alois Hitler, and his third wife Klara. As a young boy Adolf attendated church regulary and sang in the local choir. One day he carved a symbol into the bench which resembled the Swastika he later used as the symbol of the Nazi party. He was a pretty good student. He received good marks in most of his classes. However in his last year of school he failed German and Mathematics, and only succeeded in Gym and Drawing. He drooped out of school at the age of 16, spending a total of 10 years in school. From childhood one it was his dream to become an artist or architect. He was not a bad artist, as his surviving paintings and drawings show but he never showed any originality or creative imagination. To fullfil his dream he had moved to Vienna the capital of Austria where the Academy of arts was located. He failed the first time he tried to get admission and in the next year, 1907 he tried again and was very sure of success. To his surprise he failed again. In fact the Dean of the academy was not very impressed with his performance, and gave him a really hard time and said to him "You will never be painter." The rejection really crushed him as he now reached a dead end. He could not apply to the school of architecture as he had no high-school diploma. During the next 35 years of his live the young man never forgot the rejection he received in the dean's office that day. Many Historians like to speculate what would have happened IF.... perhaps the small town boy would have had a bit more talent....or IF the Dean had been a little less critical, the world might have been spared the nightmare into which this boy was eventually to plunge it. 2. WORLD WAR I While living in Vienna Hitler he made his living by drawing small pictures of famous landmarks which he sold as post cards. But he was always poor. He was also a regular reader of a small paper which claimed that the Araban race was superior to all and was destined to rule the world. The paper blamed Communists and Jews for all their problems and hitler agreed to those views. Hitler agree with most of the points made in the publication. He continued to live a poor live in Vienna and in 1913 decided to move to Munich. Still living in Vienna and being Austrain by birth, Hitler showed more loyalty to the Geramny. He thought that the Aryan race was destined to rule the world. Many believe that he tried to escape the draft but it was never proven. His live in Munich was not much better then before and he continued to be poor. Then in 1914 World War I broke out and Hitler saw this as a great opportunity to show his loyalty to the "fatherland" by volunteering for the Imperial army. He did not want to fight in the Austrian Army. Hitler was a good soldier. Many of political opponents claimed that he was a coward but records clearly show that he was not. He received to awards of bravery but never achieved a high Rank. In 1918 Germany surrendered and Hitler was very upset about the loss. He believed that it was the Jews and the Communists who betrayed the "fatherland" and it was here that his disliking of the Jews most likely began. Germany after the war was in chaos. With no real Government to control the country, many groups tried to take control. One day a big communist group staged a big riot but another group of ex-soldiers including Hitler managed to hold them back. 3. THE NAZI PARTY Since there were not many chances for employment Hitler stayed in the army. Hitler was assigned the job of going go to various meetings of groups which sprang up like mushrooms and to report on them. One day September 12, 1919 - a fateful day in history, Hitler was sent to investigate a small group which called itself the "German Workers Party". Hitler was not to happy about his assignment. He thought it wouldn't be worth it to even go. At the group mainly talked

How to Build the Best Social Media Promotion Schedule For Your Content

How to Build the Best Social Media Promotion Schedule For Your Content You know that creating amazing content takes a lot of time. When your content doesn’t get the views it deserves, though you wonder if it was worth the time. There is a simple fix for that problem. Sharing your content  on social media with a coordinated social media promotion plan. But, before you can get results, you need content thats worth sharing in the first place. Thats where this blog post comes in. You’re going to learn: How to understand what your audience wants  so you can create and share the right content to reach them. How to find shareable talking points in your content  that can easily be repurposed on social media. How to build a promotion schedule that maximizes traffic and shares. In short, what youll find here is a complete guide to creating and scheduling social promotion to maximize your contents value. How To Build The Best Social Media Promotion Schedule For Your ContentGrab Your Free Social Media Promotion Plan   Kit This kit includes three templates to help you plan and execute an effective content promotion strategy: Social Media Promotion Posting Schedule Template: Plan out how often youll post on each network. Social Media Calendar: Then schedule all your posts ahead of time in one place. Social Media Promotional Insights Report: Show your results with this simple reporting template. Get them all free now and execute the advice in this post more easily. ... Then Check Out the New and Improved ReQueue ReQueue is the industry's only intelligent social media automation tool, built into .And now it's improved and better than ever: Set it and forget it (with confidence):  Choose posts to reshare and let handle the rest. Reshare your best posts (with intelligence):  Never worry again about sending too many or too few posts. Customize sharing groups (with granular control):  Use Placeholder Groups to customize clusters of messages on the days and times you choose. Ready to try it yourself? Get it free for 14 days and start saving time on social media marketing now. Understand What Your Audience Is Going To Get Out Of Your Content You write your content based on one goal. That could be informing your readers of a new product, or sharing answers to frequently asked questions. Your audience reads your content because they’re being driven by a different goal. They could be looking to learn something new, gather information about your product, or explore more of what your company is about. Your content you share on social media should aim for the overlap between these two goals. But not just the content that you're planning on sharing with your followers. Your social media messages also play a role. By figuring out that intersection between your goals and your audience’s goals, you'll be able to write stronger messages that will drive them to the landing page, blog post, podcast or any other type of evergreen content that you’ve created. The second question you need to ask yourself is what is your audience going to get from your content? People are not going to care unless there's something in it for them. That sounds harsh but the reality is, your audience is going to ask what's in it for me? Your social media messages need to be able to answer that question and inspire them to click. Recommended Reading: The Easy 5-Step Content Plan Template That Will Make Every Piece Amazing Now that you know how to handle WIIFM and the goals behind why you created your content, you can begin to plan out your social media messages and create the right tone and conversation that encourages your audience to interact with your content. In essence, you're going to need to reread your content and pulling out the best talking points based on what your audience is going to get from your content. Things like: What will your readers leave knowing? What is a call to action that would drive them to click? What results should they expect to see after they read your content? Statistics, numbers, and quotes. Write Compelling Social Media Messages The first step in creating compelling social media messages involves tapping into the emotional side of your audience. It's at this point that you're going to dig deep and think about what's in it for them? Let's say for example that I wrote a blog post on creating inspiring Instagram content. I'd think about what my readers are going to get after they finish reading the blog post. That might include: How to think outside-the-box to execute more creative Instagram campaigns. How to increase engagement with better-quality photos. What's the optimal post frequency for the next network? Ultimately, they'll feel better prepared to rock at Instagram marketing, without spending hours of trial and error figuring things out themselves. Helping your audience build new skills while saving time? Sounds like a good goal to me! Once I had determined the benefit to my audience, I would aim my social media messages  at those takeaways. Suddenly you have clear benefits, a clear aim, and an emotional appeal to drive clicks to your content. Successful social posts have: 1. Clear benefit. 2. Clear aim. 3. Emotional appeal.How can you translate that into social media copy? In short, you have to maximize the few words that you have. This is where those talking points come into play. Ask yourself these things before you start: Is the message I’ve written  clearly communicating one of the talking points I selected earlier? Are my readers getting the best idea of what my content is about? Is this going to appeal to them in a way that will encourage them to interact with my content? Recommended Reading: The Best Social Media Copywriting Guide to Be a Social Word Ninja Create Messages Around Statistics From Your Content One way to create compelling messages is including statistics that you’ve compiled in your content. For example, when we were promoting our social media posting schedule we found out that we could help users increase their traffic by 192%. Now if someone told me that I could increase my traffic by 192%, I’d want to find out how. Here’s another example of another statistic that from our blog on content promotion tactics. Grow your traffic by 3,150% with tip #19 of 100+ blog promotion tactics. https://t.co/HCGhkxIrcr pic.twitter.com/kQQIzEuqPI (@) June 29, 2017 Statistics give someone a data point to fall back on because they’ve been backed by a process that is repeatable and they can prove those statistics to their team. Create Messages Around A Compelling CTA The second type of message that you can create promote your content involves creating a compelling CTA. Telling your audience what to do and what they're going to get out of your content is a great way to encourage clicks. For example, Hamilton creator Lin Manuel Miranda encouraged people to pick up the new karaoke soundtrack for Hamilton and record them singing along. The call-to-action in this case is to buy the soundtrack and sing along. Those karaoke parties?Theyre called #Hamiltunes.Go make one for free wherever you are!Read more: https://t.co/3hvyIrDDxz https://t.co/L5Bq45oqRx Lin-Manuel Miranda (@Lin_Manuel) June 30, 2017 Another great CTA social media message example is this Instagram post from Barnes and Noble. They’re maximizing their book sales by encouraging fans to check out a list of gift for graduates that they created. Need some tutoring to help figure out what to get the students in your life? Check out our collection of "Gifts Ideas for Every Graduate" using the link in our bio! A post shared by Barnes Noble (@barnesandnoble) on May 25, 2017 at 2:32pm PDT Create Messages Telling Your Audience What They’re Going To Get When They Read Your Content One of the best things you can do when you’re crafting your social media messages is to tell you audience what they’re going to be getting when they read your content. If I read a message that says I’m going to get 15 different ideas on how to style my hair in a hurry, I hope that’s what I get if I click on the article. That’s why misleading titles or clickbait drive everyone crazy. You’re not being honest about what they’re going to get from your content.

Case analysis on PepsiCo's Diversification Strategy in 2008 Essay

Case analysis on PepsiCo's Diversification Strategy in 2008 - Essay Example Nevertheless, the challenge for PepsiCo is on how to improve its share of the international market, and how it would improve its sales in beverages and food commodities through appropriate market strategies. Recommendations Recommendation 1: Create an online retail market. This retail market can make their markets more accessible to the consumers, regardless of the consumers’ location. Tie-ups with local stores in the major cities and local stores can help direct the consumers towards areas where they can access the products they want. Recommendation 2: Increase accessibility of goods by increasing the number of products in the local stores and shops. More local stores must have their supply of PepsiCo products, from the beverages to their food items. Such goods must reach as many stores in both the cities and the rural areas in as many countries as possible. The company can provide online link-ups to these stores – to give local consumers the opportunity to access thes e goods through the internet and have them delivered to their homes or be picked up in the stores. Recommendation 3 Take out advertisements and commercials to run in the TV, newspapers, and similar media using the local talents or familiar celebrities in these countries. These advertisements can also run in magazines and in shopping areas, using these familiar and local celebrities. Promotional tours for these celebrities can also be used to assist in establishing the popularity and patronage of the products. Tie-ups with local activities in these countries can also be carried out. Significant factor list: 1. Its rival company Coca-Cola has created a formidable international market with a firm footing on many developing nations. 2. Its Quaker Oats products are not popular brands and products outside the United States. 3. Its recent acquisitions like Quaker Oats and Frito Lay Brands have not been popular brands outside the United States. Product lines like Fritos Corn Chips, Captain Crunch Cereal, and Cracker Jack popcorn, among others are not popular and strong products outside the United States. For the most part, these products are expensive purchases for other states, especially the developing nations. 4. The international crisis has affected sales for most major corporations operating in the local and in the international market. 5. Some of the local stores in countries outside the United States do not carry the PepsiCo and Quaker Oats products. 6. PepsiCo has not reached the local and cultural level of consumer appeal. It lacks a connection with the local people and such disconnect makes it more difficult for the company to be more appealable to the local consumers. 7. Environmental concerns on water consumption have been raised and have called for the company’s participation in conservation efforts. This implies higher production costs for the corporation. Justification of each recommendation Justification for Recommendation 1 Almost everything an d everyone these days is online. PepsiCo must take advantage of this new medium in order to ensure that its products would reach the most number of people in the international market. The internet is one of the most convenient, innovative, and time-saving technologies available today. It is a medium which allows users

Is Spontaneous Order a Form of Social Justice for Hayek Essay

Is Spontaneous Order a Form of Social Justice for Hayek - Essay Example Is Spontaneous Order a Form of Social Justice for Hayek? Then from the literature review, the views of various authors related to theory of Hayek will be taken into account to link these terms up. Finally, after a thorough analysis the final conclusion will be presented to sum up the whole theory. The concept of â€Å"Spontaneous order† is an order that emerges with the volunteer actions of the individuals and not the one that is artificially created by the government. It is the key concept in free market tradition and classical liberal explained differently by different people. However, Hayek has explained the term as more creatively designed efficient market economies than any societal design could achieve (Petsoulas, 2001 – pp.2). This view is pointing towards the fact that market economies are emerged naturally from the business services and the individuals involved in the buying and selling of these goods and services to form and distribute them accordingly depending upon the individual decisions. Such economies cannot b e designed and created by any society manually. The idea of â€Å"Social justice† refers to the equal distribution of rights and duties among all individuals present within a given system. It is the key concept that is supportive of human rights and aims to achieve all aspects of a social system including the administrative law. A social system is said to be â€Å"just† only when all rules and regulations are abide equally by all the individuals present in it. Fair treatment should be attributed to all individuals and groups to promote the basic concept of merit. Distribution of costs and benefits should be equal among all without any favor. According to the Hayed, the social justice is nothing but a â€Å"Mirage† (Routledge and Paul, 1982). Hayek has referred to the social justice as the â€Å"worst use of word social† and it indicates a â€Å"semantic fraud†. Hayek has noticed that the term has "already distorted the thinking of a younger generat ion," citing David Miller's recent Oxford doctoral thesis, titled as "Social Justice.† (Routledge, 1988, pp.114-118) All the above evidences show that Hayek was not supportive of the idea of social justice because he viewed that the economic reward system is the result of unplanned market economies that arises from the individual actions and decisions. Such system occurs naturally as a result of spontaneous order rather than being created manually then there is no need to think about social justice or injustice as every individual has been assigned a particular place and position within the society and is working under the command of some central authority that directs them. Hayek was of the view that the spontaneous order comprises of individuals and organizations than there is no need of social justice (Hayek, 1993, pp.46). Spontaneous order aims to correct the errors that are residing within a given social system and help the individuals to struggle and meet their desired e xpectations. It plays a key role in building social relationships. Hayek has put forth the idea that a centralized legal system would not be able to enhance the effectiveness of social justice or well being as â€Å"only human conduct can be called as jus or unjust† (Miller, 1976, pp.17) (Macleod, 1983, pp.557). The economic systems are too complex to be regulated in any centralized legal direction (Hayek, 1973, 1976, 1979). Hayek has simply rejected the idea of the prevalence of social or distributive justice within the spontaneous o